New World Big Data Featured Image

Navigate the new world with Big Data

It’s vital that marketers get a firm grasp of Big Data & AI if they are to deliver successful strategies and activations in the post-pandemic ‘new world’.

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H.O.W can you become a Modern Marketer?

Mert Bürian, Senior Marketing & eCommerce Consultant at eBusiness Institute, recently delivered a free webinar on ‘H.O.W can you become a Modern Marketer?’ as a taster for our popular ‘Modern Marketer’ capability building program – here’s a summary of this successful session.

Can marketers keep up with the pace of change Featured

Can marketers keep up with the pace of change?

Our ‘Modern Marketer’ webinar series gives marketing teams a data-empowered framework and approach that will allow them to thrive in a fast-changing world.

How are top brands spending their money Featured Image

How are top brands spending their money?

Brands have historically reaped the rewards of increasing marketing spend during economic downturns. Here, we reflect on why it’s a winning strategy.

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Which channels do Modern Marketers need to master?

Is it better for a Modern Marketer to master one or two channels? Or to be a generalist with a strategic approach, cross-discipline competence and a strong grasp of data that enables them to make better-informed decisions?

Marketers: it’s time to sharpen your tools Featured Image

Marketers: it’s time to sharpen your tools and prepare for the post-COVID world

The rapid pace of constant change catches many marketers off-guard – how can organisations help their marketers build the skills and sharpen the tools they need to thrive in the future?