YouTube embraces shoppable ads

YouTube shoppable ads offer brands a new way to influence online shoppers – we show how brands can leverage this powerful channel to drive conversions.

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The five megatrends that will shape the post-COVID world

We’re pleased to be able to share a summary of the presentation our CEO & Founder Luigi Matrone delivered to the P&G Alumni Network on the five Megatrends now shaping business and society.

The future of retail: eCommerce-driven Omnichannel

Our CEO & Founder Luigi Matrone delivered a ‘Lunch and Learn’ for Reckitt Benckiser on why eCommerce-driven Omnichannel experiences are the future of retail.

Power your eCommerce with Big Data & AI

Learn how your brand can use data to more accurately target customers, improve their experiences and ultimately increase sales.

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What are the next hot eCommerce trends?

What will the most important eCommerce trends of 2020 and beyond be? That’s the question that we put to our team of experts, who between them have an incredible amount of experience of advising brands on successful eCommerce strategies.

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A five-step approach to creating stellar Product eContent

Our CEO & Founder Luigi Matrone is a contributor to the prestigious Forbes Agency Council, where experts share best practices with the Forbes business community. In an article he wrote for Forbes that we’ve reproduced here, Luigi describes the five-step process we use at eBusiness Institute to create stellar Product eContent.

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Davos 2020: shaping the future of the digital economy

We’ve told you about how our CEO Luigi Matrone is among the experts at Davos 2020 and have shared the key learnings from the ‘Shaping the future of consumption’ session. Here, we pull out the highlights from ‘Shaping the future of the digital economy’.

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Davos 2020: shaping the future of consumption

While our CEO, Luigi Matrone, is participating in Davos 2020, we want to share some of the great content coming out of the sessions taking place under the theme ‘Better Business’, such as ‘Shaping the future of consumption’.

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Luigi Matrone is among the experts at Davos 2020

eBusiness Institute CEO, Luigi Matrone, is once again joining some of the world’s foremost thinkers in Davos, Switzerland for the World Economic Forum Annual Meeting, 21 – 24 January

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Wonderflow interview with Luigi Matrone

Our CEO and founder, Luigi Matrone, has been interviewed by Wonderflow – the customer feedback solution that turns the Voice of the Customer into actionable insights – as part of a series that aims to inspire and aid true customer-centricity. The series looks to highlight the implementation and integration of customer experience and the voice of the customer in different sectors and industries.