Retail Digital Media will give Pharma brands the opportunity to reach customers at the point in their journeys when they are most likely to buy.
AR is no longer just a potentially exciting new technology – some of the world’s most successful online retailers are now leveraging it to reduce returns and enhance shopping experiences.
The companies that thrive in the future will be the ones that prepare for change and upskill their people to meet tomorrow’s challenges and opportunities. This is very much true of companies that want to maximise eCommerce growth.
With the holiday season fast approaching, our CEO Luigi Matrone shows you strategies and tactics your business should implement to take full advantage of this incredible annual eCommerce sales opportunity.
This is the third and final part in our blog article series based on the keynote our experts delivered at the PRS IN VIVO business breakfast. In the first, we covered the evolution of the consumer journey; in the second, how the retailer landscape is changing. Here, we give you a flavour of the tried-and-tested methodology we use to help brands select the right retail partner.
China’s Singles Day dwarfs the West’s Cyber Monday and Black Friday shopping days in terms of engagement and sales. And Singles Day – and the powers like Alibaba that drive it – very much have the West in their sights. So, what can Western eCommerce platforms and brands learn in order to take advantage of this incredible sales opportunity?