The stage is set for Augmented Reality

AR is no longer just a potentially exciting new technology – some of the world’s most successful online retailers are now leveraging it to reduce returns and enhance shopping experiences.

How we help brands select the best strategic retail partners

This is the third and final part in our blog article series based on the keynote our experts delivered at the PRS IN VIVO business breakfast. In the first, we covered the evolution of the consumer journey; in the second, how the retailer landscape is changing. Here, we give you a flavour of the tried-and-tested methodology we use to help brands select the right retail partner.

Do you have a strategy for taking advantage of the Singles Day sales phenomenon?

China’s Singles Day dwarfs the West’s Cyber Monday and Black Friday shopping days in terms of engagement and sales. And Singles Day – and the powers like Alibaba that drive it – very much have the West in their sights. So, what can Western eCommerce platforms and brands learn in order to take advantage of this incredible sales opportunity?