YouTube embraces shoppable ads

YouTube shoppable ads offer brands a new way to influence online shoppers – we show how brands can leverage this powerful channel to drive conversions.

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How brands can win on WhatsApp Pay

Western brands will need to invest heavily in their Product eContent if they are to compete on the new WhatsApp Pay social commerce platform.

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Does your organisation have an end-to-end content solution?

Product eContent drives consumer engagement and sales. But is your organisation set up to create high performing Product eContent assets across markets on a consistent basis?

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eCommerce copywriting is key to driving sales

With demand for online shopping skyrocketing, brands will need great eCommerce copywriting to stand out from the competition and drive sales in a post-COVID world.

How should brands use Facebook and Instagram Shops?

Are you as excited as we are about Facebook and Instagram Shops? Learn about how we think brands should be using these groundbreaking new eCommerce channels.

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Have you got the Product eContent assets you need to win online?

Great Product eContent drives sales by creating excellent online shopping experiences that influence consumers to buy. Do you have all the Product eContent assets you need to win online?

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Product eContent is key to customer experience success

Product eContent is vital for eCommerce success, but do your teams have the skills needed to Master Online Retailing and maximise eCommerce growth?

How Pharma Companies with OTC portfolios can win through Online Retailing

Our CEO & Founder Luigi Matrone sees a fantastic opportunity for Pharmaceutical Companies that own OTC (Over the Counter) and Consumer Healthcare products to enjoy great success through Online Retailing. But they’ll have to act fast.

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A five-step approach to creating stellar Product eContent

Our CEO & Founder Luigi Matrone is a contributor to the prestigious Forbes Agency Council, where experts share best practices with the Forbes business community. In an article he wrote for Forbes that we’ve reproduced here, Luigi describes the five-step process we use at eBusiness Institute to create stellar Product eContent.

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Email marketing – the best ‘new’ old way to engage your audiences

Time has been called on email marketing more times than we can remember. But, as our CEO Luigi Matrone shows, email marketing is very much alive and kicking – and remains a vital part of brand strategy.