Valentine’s Day

Valentine’s Day is too good an eCommerce opportunity to miss

Valentine’s Day can be a huge eCommerce sales opportunity for brands, so which strategies and tactics can help your company make the most of it?

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What are the next hot eCommerce trends?

What will the most important eCommerce trends of 2020 and beyond be? That’s the question that we put to our team of experts, who between them have an incredible amount of experience of advising brands on successful eCommerce strategies.

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A five-step approach to creating stellar Product eContent

Our CEO & Founder Luigi Matrone is a contributor to the prestigious Forbes Agency Council, where experts share best practices with the Forbes business community. In an article he wrote for Forbes that we’ve reproduced here, Luigi describes the five-step process we use at eBusiness Institute to create stellar Product eContent.

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Davos 2020: shaping the future of consumption

While our CEO, Luigi Matrone, is participating in Davos 2020, we want to share some of the great content coming out of the sessions taking place under the theme ‘Better Business’, such as ‘Shaping the future of consumption’.

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Best eCommerce learnings from 2019

As we approach the end of the calendar year, we wanted to recap – particularly for new readers of this blog – some of the best actionable eCommerce learnings we have shared here during 2019.

How can brands win on Cyber Monday?

Annual shopping day Cyber Monday consistently outperforms the more talked-about Black Friday, and is an increasingly competitive battlefield for brands. Amazon expert Jérôme de Guigné reveals ways that brands can come out on top.

How can brands stand out on Black Friday?

Black Friday spending continues to go from strength-to-strength, but how can brands keep ahead of the competition? Amazon expert Jérôme de Guigné offers some great tips.

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Do you have a strategy for taking advantage of the Singles Day sales phenomenon?

China’s Singles Day dwarfs the West’s Cyber Monday and Black Friday shopping days in terms of engagement and sales. And Singles Day – and the powers like Alibaba that drive it – very much have the West in their sights. So, what can Western eCommerce platforms and brands learn in order to take advantage of this incredible sales opportunity?