Amazon Prime Day 2020, the COVID-19 Edition

We are about to witness an Amazon Prime Day like no other, launched into uncharted waters due to the COVID-19 pandemic. But how successful might the long anticipated Prime Day 2020 be?

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Rethinking customer-centricity in the new world

Our CEO & Founder Luigi Matrone explains why organisations risk failing in the new world if they don’t put the customer at the heart of everything they do.

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Meet the trainer – Niko Voutselas

Niko Voutselas, eCommerce expert and Senior Account Director at eBusiness Institute, tells us about the Free Introductory Webinar ‘H.O.W to Master Online Retailing’ that he will be hosting on 29th October and why organisations looking to maximise their eCommerce growth should attend.

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China’s online shopping culture offers a glimpse of the West’s future

The West may be embracing eCommerce in a big way – especially in light of the COVID-19 pandemic – but Chinese online shopping culture is on a whole new level.

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CVS offers brands the power of Retail Digital Media

Retail Digital Media will give Pharma brands the opportunity to reach customers at the point in their journeys when they are most likely to buy.

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CPGs and the role of online Marketplaces in their retail strategies

Retail strategy expert Luigi Matrone – CEO & Founder of eBusiness Institute – explains why CPG companies should embrace online Marketplaces and use them as a stepping stone towards DtC.

The stage is set for Augmented Reality

AR is no longer just a potentially exciting new technology – some of the world’s most successful online retailers are now leveraging it to reduce returns and enhance shopping experiences.

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A bright future for eCommerce

As the rise in the popularity of eCommerce continues unabated, we recommend strategies that brands and retailers should be using to capitalise on this trend and ensure future success.

YouTube embraces shoppable ads

YouTube shoppable ads offer brands a new way to influence online shoppers – we show how brands can leverage this powerful channel to drive conversions.

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Are you certain eCommerce will grow after lockdown?

In an article first published by Forbes Agency Council, our CEO & Founder Luigi Matrone asks if the popularity of eCommerce will continue after the COVID-19 lockdown has passed – and looks to an historic precedent for answers.