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CPGs and the role of online Marketplaces in their retail strategies

Retail strategy expert Luigi Matrone – CEO & Founder of eBusiness Institute – explains why CPG companies should embrace online Marketplaces and use them as a stepping stone towards DtC.

The stage is set for Augmented Reality

AR is no longer just a potentially exciting new technology – some of the world’s most successful online retailers are now leveraging it to reduce returns and enhance shopping experiences.

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A bright future for eCommerce

As the rise in the popularity of eCommerce continues unabated, we recommend strategies that brands and retailers should be using to capitalise on this trend and ensure future success.

YouTube embraces shoppable ads

YouTube shoppable ads offer brands a new way to influence online shoppers – we show how brands can leverage this powerful channel to drive conversions.

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Are you certain eCommerce will grow after lockdown?

In an article first published by Forbes Agency Council, our CEO & Founder Luigi Matrone asks if the popularity of eCommerce will continue after the COVID-19 lockdown has passed – and looks to an historic precedent for answers.

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H.O.W can you become a Modern Marketer?

Mert Bürian, Senior Marketing & eCommerce Consultant at eBusiness Institute, recently delivered a free webinar on ‘H.O.W can you become a Modern Marketer?’ as a taster for our popular ‘Modern Marketer’ capability building program – here’s a summary of this successful session.

The future of retail: eCommerce-driven Omnichannel

Our CEO & Founder Luigi Matrone delivered a ‘Lunch and Learn’ for Reckitt Benckiser on why eCommerce-driven Omnichannel experiences are the future of retail.

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How brands can win on WhatsApp Pay

Western brands will need to invest heavily in their Product eContent if they are to compete on the new WhatsApp Pay social commerce platform.

Leveraging the omnichannel to win in the New Normal

Our CEO & Founder Luigi Matrone offers brands and retailers a look at what successful shopping experiences will look like in the ‘New Normal’.

Power your eCommerce with Big Data & AI

Learn how your brand can use data to more accurately target customers, improve their experiences and ultimately increase sales.