Shoppertainment originated in China and it has now started to have an impact across Europe. As the name suggests, it’s a new and entertaining way for brands to successfully engage with the growing online shopping community.
One of the leading specialists in digital commerce, we at eBusiness Institute are starting the next stage of our journey of innovation and growth. We are marking this with the launch of an exciting and refreshing new brand identity.
Despite being launched into the turmoil of an ongoing global pandemic, we can still expect Alibaba’s Singles Day 2020 to be phenomenal, as the world’s largest shopping bonanza aims to hit unprecedented heights. Singles Day 2020 is almost here – Image source: Alamy The history behind the event Singles Day was launched in China in […]
Will Black Friday 2020 be as lucrative an opportunity for brands and retailers as it has been in previous years? This holiday shopping season will be unlike any we’ve seen before, thanks to the global and all-encompassing impact of COVID-19. All eyes are therefore on the Western world’s most celebrated shopping day, Black Friday, which takes place on […]
We are about to witness an Amazon Prime Day like no other, launched into uncharted waters due to the COVID-19 pandemic. But how successful might the long anticipated Prime Day 2020 be? Amazon confirm date of Prime Day 2020 as 13th-14th October – Image source: Gamespot Hold the date! Amazon has confirmed that Prime Day 2020 […]
Our CEO & Founder Luigi Matrone explains why organisations risk failing in the new world if they don’t put the customer at the heart of everything they do.