Rethinking customer-centricity featured image

Rethinking customer-centricity in the new world

Our CEO & Founder Luigi Matrone explains why organisations risk failing in the new world if they don’t put the customer at the heart of everything they do.

China online shopping Featured Image

China’s online shopping culture offers a glimpse of the West’s future

The West may be embracing eCommerce in a big way – especially in light of the COVID-19 pandemic – but Chinese online shopping culture is on a whole new level.

CVS Retail Digital Media Featured Image

CVS offers brands the power of Retail Digital Media

Retail Digital Media will give Pharma brands the opportunity to reach customers at the point in their journeys when they are most likely to buy.

Online marketplaces Featured Image

CPGs and the role of online Marketplaces in their retail strategies

Retail strategy expert Luigi Matrone – CEO & Founder of eBusiness Institute – explains why CPG companies should embrace online Marketplaces and use them as a stepping stone towards DtC.

The stage is set for Augmented Reality

AR is no longer just a potentially exciting new technology – some of the world’s most successful online retailers are now leveraging it to reduce returns and enhance shopping experiences.

ecommerce covid Featured Image

A bright future for eCommerce

As the rise in the popularity of eCommerce continues unabated, we recommend strategies that brands and retailers should be using to capitalise on this trend and ensure future success.

The five Megatrends Banner Image

The five megatrends that will shape the post-COVID world

We’re pleased to be able to share a summary of the presentation our CEO & Founder Luigi Matrone delivered to the P&G Alumni Network on the five Megatrends now shaping business and society.

New World Big Data Featured Image

Navigate the new world with Big Data

It’s vital that marketers get a firm grasp of Big Data & AI if they are to deliver successful strategies and activations in the post-pandemic ‘new world’.

Become a Modern Marketer Featured Image

H.O.W can you become a Modern Marketer?

Mert Bürian, Senior Marketing & eCommerce Consultant at eBusiness Institute, recently delivered a free webinar on ‘H.O.W can you become a Modern Marketer?’ as a taster for our popular ‘Modern Marketer’ capability building program – here’s a summary of this successful session.

WhatsApp Pay Featured Image

How brands can win on WhatsApp Pay

Western brands will need to invest heavily in their Product eContent if they are to compete on the new WhatsApp Pay social commerce platform.