It’s vital that marketers get a firm grasp of Big Data & AI if they are to deliver successful strategies and activations in the post-pandemic ‘new world’.
The rapid pace of constant change catches many marketers off-guard – how can organisations help their marketers build the skills and sharpen the tools they need to thrive in the future?
Companies with Big Data & AI internal capabilities that allow them to spot opportunities and anticipate problems have thrived during the COVID-19 crisis.
We’ve told you about how our CEO Luigi Matrone is among the experts at Davos 2020 and have shared the key learnings from the ‘Shaping the future of consumption’ session. Here, we pull out the highlights from ‘Shaping the future of the digital economy’.
Data & Analytics give businesses a competitive edge by allowing them to understand their customers, be agile, move quickly to take advantage of opportunities, boost sales, improve efficiencies and, ultimately, drive profitability. But what are Data & Analytics, exactly?