AR is no longer just a potentially exciting new technology – some of the world’s most successful online retailers are now leveraging it to reduce returns and enhance shopping experiences.
In this article, we take a deep dive into how VR and AR can shape the future of eCommerce – and ask if your business is ready for them.
Picture the scene: the arena is packed with a swarm of excited buzzing fans in their thousands, commentators hurriedly reporting the action in every known language broadcast live on Twitch; teams are analysed, game strategy is scrutinised, past performances are debated, predictions are made.
Digitalisation has been transforming our interactions from physical to digital for decades and new technologies like virtual reality will continue to foster such transformation. Recognising the true impact of digital in our past might give us the key to read and anticipate the future possibilities and opportunities, hence becoming influencers of it rather than mere spectators.
Apple has recently announced ARKit2.0 (Augmented Reality Kit 2.0) an advanced platform for developing Augmented Reality (AR) experiences.