Annual shopping day Cyber Monday consistently outperforms the more talked-about Black Friday, and is an increasingly competitive battlefield for brands. Amazon expert Jérôme de Guigné reveals ways that brands can come out on top.
Black Friday spending continues to go from strength-to-strength, but how can brands keep ahead of the competition? Amazon expert Jérôme de Guigné offers some great tips.
Halloween is an exciting time for brands to engage with consumers. In this article, our Amazon expert, Jérôme de Guigné, explores how the world’s biggest international marketplace can be the ideal place for brands to turn an event like Halloween into a sales phenomenon.