Despite being launched into the turmoil of an ongoing global pandemic, we can still expect Alibaba’s Singles Day 2020 to be phenomenal, as the world’s largest shopping bonanza aims to hit unprecedented heights. The history behind the event Singles Day was launched in China in 2009, as a festival in celebration of being single, or […]
We are about to witness an Amazon Prime Day like no other, launched into uncharted waters due to the COVID-19 pandemic. But how successful might the long anticipated Prime Day 2020 be? Hold the date! Amazon has confirmed that Prime Day 2020 will run across 13th-14th October. What is Amazon Prime Day? Launched in July […]
Our CEO & Founder Luigi Matrone explains why organisations risk failing in the new world if they don’t put the customer at the heart of everything they do.
Annual shopping day Cyber Monday consistently outperforms the more talked-about Black Friday, and is an increasingly competitive battlefield for brands. Amazon expert Jérôme de Guigné reveals ways that brands can come out on top.
Black Friday spending continues to go from strength-to-strength, but how can brands keep ahead of the competition? Amazon expert Jérôme de Guigné offers some great tips.
Halloween is an exciting time for brands to engage with consumers. In this article, our Amazon expert, Jérôme de Guigné, explores how the world’s biggest international marketplace can be the ideal place for brands to turn an event like Halloween into a sales phenomenon.