Helping a legacy brand win in a disrupted category

Toy Stores have earned an iconic place in retail culture, but the industry is rapidly being re-shaped. We helped a leading toy manufacturer upskill their teams to help navigate a growing and changing eRetail landscape.



Mattel is an American multinational toy manufacturer founded in 1945 with headquarters in El Segundo, California. eBusiness Institute Capabilities experts help their staff stay up to speed with eBusiness.

See how we helped Mattel launch a training programme to a dispersed workforce


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