Connecting with teens across digital touchpoints

Reaching teens is notoriously difficult. With short attention spans, they can easily be distracted and are somewhat cynical about traditional advertising. We helped a pharmaceutical brand to execute a digital campaign across all touchpoints to support a non-linear shopping journey.



Benzac is an over-the-counter pharmaceutical brand owned by Galderma. Their portfolio consists of a range of dermatological products for the effective treatment and management of acne. eBusiness Institute serves as their lead digital agency.

See how we helped Benzac drive online engagement amongst teens


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