Building the Modern Marketer
It may seem like there’s too much for the Modern Marketer to consider and do. And, if organisations don’t invest in building the capabilities of their marketing teams, many will be overwhelmed by the pace of change.
The Modern Marketer needs to be T-shaped – that is, to have a broad knowledge covering a wide range of digital tactics and a depth of knowledge about traditional methods to build a successful brand upon. They must have a data-driven mindset and a good grasp of analytics tools – and be able to combine the power of data with creativity to deliver impactful activities.
But how can marketing departments shape marketers this way?
Help is at hand.
Delivered by leading-edge experts, our Modern Marketer interactive webinar series offers marketers an online training framework and holistic curriculum that will enable them to upskill their capabilities and excel in this new landscape.
Our Modern Marketer capability building program will, among other benefits, help the marketers in your teams to:
- define a roadmap to improve cross-discipline competence
- develop brand positioning
- leverage consumer journey mapping to provide seamless consumer experience
- use social media effectively
- build winning content strategies
- start using Data Analytics & AI tools to improve and optimise marketing activities.
Please contact us if you’d like to learn more about how Modern Marketer can help your marketing teams succeed in this rapidly-changing landscape.
This article was written and created by the eBusiness Institute team.
Learn to get ahead with H.O.W.
eBusiness Institute’s H.O.W. (Hands-On Workshops and Webinars) online Capability Building programs are designed to allow your company to fly solo and invent its own tomorrow.
We want to equip each function of your organisation with the practical skills and learnings required to succeed in a fast-changing world.
Our Capability Building programs rely on a fundamental motto: it’s not just what they learn, but H.O.W. they learn it.
From ‘Big Data & AI’ to our ‘Modern Marketer’ and ‘Mastering Online Retailing’ series, contact us to find out more about the wide range of highly practical Capability Building programs that will give your company what it needs to create efficiencies, improve processes and maximise profit.