What Retail Search and RDM challenges do companies have to overcome?
The first questions companies need to ask themselves before taking advantage of the fantastic sales success that both Retail Search and RDM can bring them are:
- Do we have a sound strategy and roadmap in place? For instance, do we know how to properly manage your RDM activities? How will we own the keywords that we think should belong to our brand and which will best attract customers?
- Do we have the internal capabilities?
- Do we have the creative skills and processes we need?
Retail Search challenges
There’s a good reason why brands are beginning to spend as much on Retail Search as they do on Google – don’t make the mistake of underestimating the impact that Retail Search can have on the overall success of your brand.
That said, you will of course need a good strategy and a comprehensive understanding of how Retail Search really works. Do you have the experience you need in your teams?
You absolutely need a tried-and-trusted framework for reporting on and analysing results so that you can learn from them and build better campaigns that drive more sales.
Retail Digital Media challenges
There are a number of different building blocks that are fundamental to building Retail Digital Media campaigns.
When clients come to eBusiness Institute for help, we assess their current status, observe RDM trends, guide Sales, Marketing and Media teams at each stage of the process, and implement plans.
RDM success requires a joined-up, collaborative approach. Are you working with the right eRetail partners? Do your sales teams have the right mindsets when it comes to buying and negotiating RDM space on eRetailer sites? Do your creatives have RDM experience – do they know what really works? How will the asset creation process work? How will you measure success?
We hope that you’re excited about the fantastic product sales results and future success that Retail Search and Retail Digital Media can bring you.
Do your Sales teams have the skills needed to Mastering Online Retailing and maximise eCommerce growth?
The popularity of online shopping – already rapidly on the rise before COVID-19 – has understandably sky-rocketed during the global lockdown. Short-term consumer habits developed by huge numbers of new online shoppers during the crisis will solidify and become long-term. They will have realised how easy and convenient it is to shop this way – and they won’t turn back.
Can your organisation meet the growing expectations of online shoppers? Or will you be left behind?
We’ve launched our highly practical and action-focused ‘Mastering Online Retailing‘ Capability Building webinar series to make sure that your organisation and its teams are in a position to maximise eCommerce growth and thrive during the next decade.
‘Mastering Online Retailing‘ will enable your organisation to rapidly update its eCommerce capabilities, leverage proven tools for setting short & long-term strategies, and – ultimately – achieve online sales goals.
Contact us if you’d like to learn more about Mastering Online Retailing or any other of our H.O.W. Capability Building programs.
This article was written and created by the eBusiness Institute team.
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