News About Digital Transformation

Hot in June 2018: Google places a $550 million bet on JD.com

  • On June 29, 2018
Google places a $550 million bet on China’s second-largest e-commerce player. We have not reached the end of the Amazon-Google battle. In May 2018 Amazon announced that it is dropping investments in Google search in its quest to become the most powerful advertising outlet. Now, Google is fighting back by placing a $550 million bet […]
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Sales growth? Forget Google, focus on retail search

  • On June 25, 2018
Gain digital insights in under 2 minutes with our CEO Luigi Matrone In this episode, we look at retail search. What is retail search? It’s search marketing that drives traffic to the brand or product page at a specific Retailer.com A staggering 81% of shoppers research information online before buying a product online or in […]
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Is Voice Search the Future of Digital Marketing?

  • On June 13, 2018
The digital era has shifted the way we perceive, access and process information. Now there is an emerging technology that can transform search engines and digital marketing as we know them. Voice search is not simply another useful feature for devices. It’s a true game changer. Did you know that we speak around four times […]
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How to optimise content for voice search?

  • On June 4, 2018
How to make your website talks with the voice assistant? What is voice search? Voice Search is the ability to talk to a device and get answers back. Ask Google what the weather is, and he’ll tell you the current temperature and forecast for your location. Ask Alexa what is the most effective way to […]
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Why the Google Answer Box is critical in the voice assistant search era?

  • On June 1, 2018
By 2020, 50% of all searches will be voice searches according to Comscore. Voice search and conversational commerce will emerge as the most convenient way for consumers to get the things they need and want. Brands will realise that a voice presence and a high voice search ranking are essential to their survival. Learn how […]
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The elephant in the room: Who should manage Retail Digital Media?

  • On June 1, 2018
Gain digital insights in under 2 minutes with our CEO Luigi Matrone In this episode, we look at the governance of Retail Digital Media. Everytime we work with a client, the same question arises: Who should be in charge of Retail Digital Media? Is it sales, marketing or the media team? The answer is simple: […]
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The era of voice promotion and advertising just kicked off!

  • On May 31, 2018
Target launched the first voice activated coupon with Google home assistant. Alexa digital assistant and Amazon echo smart speaker invented the voice activated commerce with the possibilities to add a product to your Amazon basket by just a voice command. This wasback in 2015 and has since evolved rapidly Today voice should be considered as […]
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What was hot in May 2018? Amazon introduces retargeting ads in its quest to outpace Google

  • On May 31, 2018
AMAZON INTRODUCES RETARGETING ADS IN ITS QUEST TO OUTPACE RIVAL GOOGLE “Amazon.com Inc. is taking its most assertive step yet into the digital-advertising market by testing a new display ad offering that threatens multibillion-dollar revenue streams at Google and firms like Criteo SA.” “The tool lets merchants selling on Amazon’s online marketplace purchase spots that will follow […]
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