News About Digital Transformation

Why the Google Answer Box is critical in the voice assistant search era?

  • On June 1, 2018
By 2020, 50% of all searches will be voice searches according to Comscore. Voice search and conversational commerce will emerge as the most convenient way for consumers to get the things they need and want. Brands will realise that a voice presence and a high voice search ranking are essential to their survival. Learn how […]
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The elephant in the room: Who should manage Retail Digital Media?

  • On June 1, 2018
Gain digital insights in under 2 minutes with our CEO Luigi Matrone In this episode, we look at the governance of Retail Digital Media. Everytime we work with a client, the same question arises: Who should be in charge of Retail Digital Media? Is it sales, marketing or the media team? The answer is simple: […]
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The era of voice promotion and advertising just kicked off!

  • On May 31, 2018
Target launched the first voice activated coupon with Google home assistant. Alexa digital assistant and Amazon echo smart speaker invented the voice activated commerce with the possibilities to add a product to your Amazon basket by just a voice command. This wasback in 2015 and has since evolved rapidly Today voice should be considered as […]
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What was hot in May 2018? Amazon introduces retargeting ads in its quest to outpace Google

  • On May 31, 2018
AMAZON INTRODUCES RETARGETING ADS IN ITS QUEST TO OUTPACE RIVAL GOOGLE “Amazon.com Inc. is taking its most assertive step yet into the digital-advertising market by testing a new display ad offering that threatens multibillion-dollar revenue streams at Google and firms like Criteo SA.” “The tool lets merchants selling on Amazon’s online marketplace purchase spots that will follow […]
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Voice Search Free Webinar – 6th June 2018 @ 11am CET

  • On May 30, 2018
How to optimise your business for the voice search revolution? By 2020, 50% of all searches will be voice searches according to Comscore. Voice Search is the most disruptive opportunity for a marketer today! Understand how this method of search and discovery via virtual assistant will change buying cycles, consumer experience and even brand preferences […]
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How to optimise your brand for the voice search revolution?

  • On May 28, 2018
  Is your business optimised for the voice search revolution? By 2020, 50% of all searches will be voice searches according to Comscore. Voice Search is the most disruptive opportunity for a marketer today! Understand how this method of search and discovery via virtual assistant will change buying cycles, consumer experience and even brand preferences […]
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Google I/O18 Top 3 Innovations

  • On May 16, 2018
Google I/O18 Top 3 Innovations During the recent Google I/O developer conference, some majors AI (Artificial Intelligence) breakthroughs have been demonstrated with style at the tech festival. Here is the selection of the top three most game changing innovations introduced by Google.  Duplex call lets Google Assistant makes a phone call on your behalf to […]
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Google Duplex succeeds the Turing test

  • On May 11, 2018
Google Duplex succeeds the Turing test Alan Turing the father of Artificial intelligence created the Turing test in 1950 to detect if a conversation was done by a machine or human. During the Google I/O developer event, Sundar Pichai (CEO) presented an experiment called “Duplex” where Google Assistant can make phone calls on your behalf, […]
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Amazon records $2 billion in ad revenue, but what does it mean for brands?

  • On May 4, 2018
Amazon reaches $2 billion in ad revenue Amazon reported this week that their advertising revenue reached $2 billion. But what does this mean for brands? And which actions should they take? Amazon’s advertising power continues to grow. The Seattle-based e-commerce company reported in its first-quarter 2018 filing that their ad business grew 132 percent year […]
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The Voice Revolution: Is your Brand ready?

  • On April 24, 2018
Is your Brand ready to join the Voice Revolution? Alexa, Cortana, Siri, OK Google, Voice is the fastest growing mass technology in history, twice faster than mobile adoption. Discover how brands are transforming their customer experience to win in the digital assistant era. Join our Voice Revolution webinar on Thursday, April 26 @ 11am CET […]
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