News About Digital Transformation

WPP, Omnicom & Publicis plan to increase Amazon ad spending to $800 million

  • On December 8, 2017
“WPP, Omnicom, and Publicis plan to increase their ad spending with Amazon to upward of $800 million, collectively, according to multiple agency executives”. Alexandra Bruell, The Wall Street Journal   WHAT DOES THIS MEAN?  In 2017, the top 3 major advertising agencies spent half a billion dollars in advertising on Amazon.  In 2018, they plan […]
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Digital advertising’s best kept secret lies in retail

  • On December 6, 2017
These days, shopping online is synonymous with better prices, convenience, more selection, and access to peer to peer ratings and reviews. eRetailer websites have become the go-to places not only for online shopping but also for product information. These days, 55% of online shoppers start their product searches on eRetailer pages, while only 28% start […]
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