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The evolution of the consumer journey

In the first of a three-part series of blogs based on a presentation that our experts delivered at PRS IN VIVO event, we explore how the consumer journey has evolved – and will continue to evolve.

Mobile content is critical to online brand and sales success

In the third and final part of the blog series based on our CEO Luigi Matrone’s keynote to the Alcon Gaze eCommerce conference, we demonstrate the critical importance of quality mobile content to brand and sales success.

Big brands in attendance as our experts reveal new retail landscape insights at PRS IN VIVO business breakfast

In this article, we give a quick summary of the retail landscape insights Mert Bürian and Yannis Boukas presented at the PRS IN VIVO business breakfast in Geneva.

It takes great content to create a great Shopper Experience

In the second part of the blog series based on our CEO Luigi Matrone’s keynote to the Alcon Gaze, we explore why Great Content is critical for creating a great Shopping Experience.

How VR and AR are shaping the future of eCommerce

In this article, we take a deep dive into how VR and AR can shape the future of eCommerce – and ask if your business is ready for them.

Shopper Experience is a key driver of online success for brands

In the first part of a three-part series of blog posts on the expert insights shared by our CEO Luigi Matrone at Alcon Gaze 2019, we explore the critical importance of the online shopper experience.

Join our experts for the latest retail insights at the PRS IN VIVO business breakfast

Mert Bürian and Yannis Boukas, two of eBusiness Institute’s top consultants, will be key speakers at a business breakfast hosted by PRS IN VIVO at the Grand Hotel Kempinski, Geneva, on the morning of 8th October.

Is price all there is to win online? Highlights from Luigi Matrone’s Alcon Gaze keynote

Our CEO and Founder Luigi Matrone, a world-leading expert on eCommerce and digital consumer trends, was invited to be an Alcon Gaze keynote speaker at the inaugural event on 18th September.

Luigi Matrone to be a key speaker at groundbreaking Alcon Gaze 2019 conference on the future of eCommerce

Luigi Matrone, eBusiness Institute CEO and Founder, has been invited to speak at Alcon Gaze 2019 because he is recognised as a world-leading expert on eCommerce and digital transformation.

Getting down with the kids on TikTok

We explore TikTok as a powerful channel for influencing teen behaviour because we see big western brands and agencies ignoring this phenomenon.