Multi-channel shoppers dominate Black Friday & Cyber Monday

On December 10, 2018

The 2018 Thanksgiving holiday period has been widely reported as an online retail success story. While the number of shoppers and the average spend were both down on 2017, online attained new heights this year.

Smart Voice China guide

On November 28, 2018

In 2017, the global market revenue for smart speakers reached 4.4B USD. According to Statista, this number is expected to rise to almost 18B USD by 2022. While we tend to think of Alexa or Google home assistants as the primary digital assistants, there are some other big players that should not be forgotten; enter China.

One-Trillion USD sales on 2018 holiday season

On November 22, 2018

In what is great news for retailers in the build-up to Black Friday and Cyber Monday, this year’s holiday season in the US is set to be a strong one with analysts predicting that low unemployment levels and buoyant consumer confidence will encourage American shoppers to spend at record levels.

How to prepare strong Retail Digital Media plans for Black Friday 2018

On November 15, 2018

Black Friday, one of the biggest shopping events of the year, will take place on 23 November 2018. Are your eCommerce plans ready to ensure your brand achieves its potential peak performance?

SINGLES’ DAY 2018 BONANZA: Alibaba sets new record with $1Bn sales in 85 seconds

On November 15, 2018

Forget Black Friday and Cyber Monday, Singles’ Day, China’s antithesis to Valentine’s Day held on 11 November every year, is the world’s largest online shopping day, according to Webinterpret. Also known as Double Eleven or 11.11, Singles’ Day as a shopping promotion was created by the Chinese eCommerce giant Alibaba in 2009.

Luigi Matrone, CEO & Founder of eBusiness Institute, is helping change the game

On November 8, 2018

The eBusiness Institute has shown itself to be a leader in helping companies adapt to technological changes in order to remain relevant and competitive. eBusiness Institute’s CEO, Luigi Matrone, will feature as a guest speaker at “Innovations for Tomorrow: Implications of the 4th Industrial Revolution”

Digital Native Brands expand their bricks-and-mortar presence

On October 23, 2018

Digital Native Brands (DNB) are moving into physical stores in ever-increasing numbers. In a report by JLL, DNBs have plans to open 850 bricks-and-mortar stores in the US over the next five years with New York being the most popular location for eRetailers to open both pop-up (41.3%) and permanent (59.5%) stores.

The Evolving Role of Brand Management and its Future

On October 23, 2018

There have been ongoing and more recent debates about the role of the Brand Manager being dead. The fact is this job title has been institutionalised by FMCG companies. It still is in many places the official title, while in reality the role and the world around it has changed.

Debunking the Myths around Product eContent Marketing Part 2

On October 8, 2018

Before we talk more about more myths, let’s talk about mindset. This is not a myth, it’s a reality. Even a necessity. We all need to have the right mindset about Digital Transformation. It’s a journey which takes place over time, not overnight.

Debunking the Myths of Product eContent Marketing Part 1

On October 1, 2018

It’s been a beautiful day in Amsterdam where I have just finished speaking in front of senior CPG leaders, ranting and raving about how to evolve traditional businesses once and for all. My gin & tonic in hand, I’m talking to a small group of participants who ask me: “The problem in our company is that the digital team has carved out a space for themselves and they are not integrated with the rest of the organisation”.

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