The Marketing Factory: Exploring the role of centralising and scaling content production in a world where thousands of assets have to be built – Post 3

On July 16, 2019

The Marketing Factory Foundation: a centralised team of top creative talent acts as the Marketing Factory, producing best-in-class campaign content to create unique consumer experiences, unified brand messages, more profitable targeting and overall sustainable profitability.

The Marketing Factory: Exploring the role of centralising and scaling content production in a world where thousands of assets have to be built – Post 2

On July 9, 2019

In the new marketing landscape, personalised campaigns and bespoke assets must run seamlessly through the consumer journey.

How can brands win on Amazon Prime Day 2019?

On July 3, 2019

With Amazon’s big shopping event just around the corner, our Amazon expert, Jérôme de Guigné, offers advice on how brands can use Prime Day to drive their business results.

The Marketing Factory: Exploring the role of centralising and scaling content production in a world where thousands of assets have to be built – Post 1

On July 2, 2019

The marketing channel landscape has evolved unrecognisably into a multitude of channels with each one requiring thousands of assets and mass data-driven personalised campaigns.

Expert insights from Luigi Matrone in his latest keynote: how is the consumer packaged goods industry changing?

On June 27, 2019

Luigi Matrone, our Founder and CEO, recently delivered an extensive Keynote covering the major trends that are shaping the future of this sector.

Mobile Hero Images – eBusiness Institute’s Updated Guidelines & Master Files

On June 18, 2019

Used in the right way, Mobile Hero Images can increase sales by over 20%. Our up-to-date Mobile Hero Images Guidelines and templates will help you to deliver the best possible mobile shopping experience for your consumers and achieve optimal business results for your brand.

Inspirational Commerce: a New Chapter in the Evolution of eCommerce

On June 7, 2019

In a world where influencers are having an ever-increasing impact, understanding their role and how it is constantly evolving helps us to predict future changes and is vital for creating successful marketing strategies. Following our piece on livestreaming, we explore inspirational commerce as the new chapter in the evolution of eCommerce.

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