News About Digital Transformation

Smart Voice China guide

  • On November 28, 2018
In 2017, the global market revenue for smart speakers reached 4.4B USD. According to Statista, this number is expected to rise to almost 18B USD by 2022. While we tend to think of Alexa or Google home assistants as the primary digital assistants, there are some other big players that should not be forgotten; enter China.
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One-Trillion USD sales on 2018 holiday season

  • On November 22, 2018
In what is great news for retailers in the build-up to Black Friday and Cyber Monday, this year’s holiday season in the US is set to be a strong one with analysts predicting that low unemployment levels and buoyant consumer confidence will encourage American shoppers to spend at record levels.
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Digital Native Brands expand their bricks-and-mortar presence

  • On October 23, 2018
Digital Native Brands (DNB) are moving into physical stores in ever-increasing numbers. In a report by JLL,  DNBs have plans to open 850 bricks-and-mortar stores in the US over the next five years with New York being the most popular location for eRetailers to open both pop-up (41.3%) and permanent (59.5%) stores.
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The Evolving Role of Brand Management and its Future

  • On October 23, 2018
There have been ongoing and more recent debates about the role of the Brand Manager being dead. The fact is this job title has been institutionalised by FMCG companies. It still is in many places the official title, while in reality the role and the world around it has changed.
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Debunking the Myths of Product eContent Marketing Part 1

  • On October 1, 2018
It’s been a beautiful day in Amsterdam where I have just finished speaking in front of senior CPG leaders, ranting and raving about how to evolve traditional businesses once and for all. My gin & tonic in hand, I’m talking to a small group of participants who ask me: “The problem in our company is that the digital team has carved out a space for themselves and they are not integrated with the rest of the organisation”.
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