Retailing is notorious for its thin margins, so finding opportunities to increase profit is very high on the management agenda.  As one of the most

“WPP, Omnicom, and Publicis plan to increase their ad spending with Amazon to upward of $800 million, collectively, according to multiple agency executives”. Alexandra Bruell,

These days, shopping online is synonymous with better prices, convenience, more selection, and access to peer to peer ratings and reviews. eRetailer websites have become