Are We on the Verge of Re-defining Our Real & Physical World?

On February 26, 2019

Digitalisation has been transforming our interactions from physical to digital for decades and new technologies like virtual reality will continue to foster such transformation. Recognising the true impact of digital in our past might give us the key to read and anticipate the future possibilities and opportunities, hence becoming influencers of it rather than mere spectators.

VES develops a new visual identity and communications tools for the Orchestre des Nations

On February 20, 2019

Antoine Marguier, the founder and musical director of the Orchestre des Nations, formerly known as the United Nations Orchestra, asked the Visual Excellence Studio (VES), the content agency of the eBusiness Institute, to develop a new visual identity and communications strategy.

Why the future of brands is not in their physical products

On January 28, 2019

Barely 24 hours after Procter & Gamble announced their second record quarter in a row, Amazon has embarked on the expansion of its private label products with the introduction of a wide range of competitively priced health and personal care items under its Solimo brand.

eBusiness Institute at Davos 2019

On January 23, 2019

The eBusiness Institute’s CEO, Luigi Matrone, joined other global experts from politics, business, media and culture gathered this week in the small Swiss ski resort of Davos for the World Economic Forum at Davos 2019.

Warm Up Your Vocal Cords, Tech Giants Want You To Speak Out Loud!

On January 16, 2019

Make no mistakes, this CES event was all about Voice. You could see it everywhere, from the monorail train bringing attendees up and down the Strip to the large “hidden” ballroom Amazon had taken over at the Venetian.

Is 5G the technology enabler we have been waiting for?

On January 14, 2019

5G seems to be the missing link between prototyping and mass adoption reality for many technologies, well beyond making your phone's data transmission faster.

Amazon is piloting ‘Targeted product sampling’ with customer data

On January 11, 2019

Amazon is making use of its incredible wealth of customer data to innovate and disrupt the advertising / product promotion space: it is launching a pilot to send targeted product samples to its customers.

Omnichannel versus Multichannel

On December 21, 2018

Omnichannel and multi-channel both involve a retailer selling across a variety of physical (retail store, mail-order catalogue) and digital (website, mobile, social media, market place) channels. However, that is where the similarity ends.

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