News About Digital Transformation

What are Data & Analytics?

  • On December 3, 2019
Data & Analytics give businesses a competitive edge by allowing them to understand their customers, be agile, move quickly to take advantage of opportunities, boost sales, improve efficiencies and, ultimately, drive profitability. But what are Data & Analytics, exactly?
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How can brands win on Cyber Monday?

  • On November 27, 2019
Annual shopping day Cyber Monday consistently outperforms the more talked-about Black Friday, and is an increasingly competitive battlefield for brands. Amazon expert Jérôme de Guigné reveals ways that brands can come out on top.
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How we help brands select the best strategic retail partners

  • On November 13, 2019
This is the third and final part in our blog article series based on the keynote our experts delivered at the PRS IN VIVO business breakfast. In the first, we covered the evolution of the consumer journey; in the second, how the retailer landscape is changing. Here, we give you a flavour of the tried-and-tested methodology we use to help brands select the right retail partner.
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Do you have a strategy for taking advantage of the Singles Day sales phenomenon?

  • On November 7, 2019
China’s Singles Day dwarfs the West’s Cyber Monday and Black Friday shopping days in terms of engagement and sales. And Singles Day - and the powers like Alibaba that drive it - very much have the West in their sights. So, what can Western eCommerce platforms and brands learn in order to take advantage of this incredible sales opportunity?
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The Retailer Landscape is changing

  • On October 30, 2019
In the second of a three-part series of articles based on a presentation that two of our experts, Mert Bürian and Yannis Boukas, delivered at PRS IN VIVO event, we show you why a brand’s strategic relationships with retailers are more important than ever.
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Don’t be scared – Halloween is a great sales opportunity

  • On October 24, 2019
Halloween is an exciting time for brands to engage with consumers. In this article, our Amazon expert, Jérôme de Guigné, explores how the world’s biggest international marketplace can be the ideal place for brands to turn an event like Halloween into a sales phenomenon.
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The evolution of the consumer journey

  • On October 21, 2019
In the first of a three-part series of blogs based on a presentation that our experts delivered at PRS IN VIVO event, we explore how the consumer journey has evolved - and will continue to evolve.
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