China is the trendsetter for the digital economy

On September 4, 2019

In this article we delve into the role played by China as the trendsetter for pioneering and exciting online consumer experiences.

TikTok – it’s time brands got involved

On August 30, 2019

In this article, we look at the enormous potential of video app TikTok as a tool for influencing online shopping among young people.

Consumer-driven trends in the packaged goods industry

On August 29, 2019

In this post we look at how the consumer packaged goods sector is responding to the social and environmental responsibility expectations being placed on them by consumers that want to save the planet.

How the Smart Consumer is driving new shopping habits

On August 20, 2019

People are becoming increasingly savvy and particular when it comes to shopping and making choices online. And, as technology evolves and data becomes ubiquitous, the Smart Consumer will fine-tune everything they do.

How to optimise your Product eContent using Computer Generated Imagery

On August 19, 2019

Computer generated imagery has the potential to empower company branding and enhance customer engagement which makes it the ideal solution for many Product eContent challenges.

The relentless rise of Amazon in digital media spend

On July 26, 2019

As recent surveys on digital advertising in the US and in Europe show Amazon Advertising’s share of digital media spend is increasing, we explore the advantages of what Amazon Advertising has to offer.

Retail Digital Media at the heart of Roundel, Target’s new media company

On July 24, 2019

Target, the US retailer, has announced the rebranding of its in-house media company, and we explore the important implications and exciting opportunities of this change for the US retailer and participating brands.

The Marketing Factory: Exploring the role of centralising and scaling content production in a world where thousands of assets have to be built – Post 4

On July 23, 2019

In this post, we explore how data-driven marketing provides a number of key solutions to maintain a constantly evolving relationship with consumers and to successfully scale business on a global level, whilst keeping ahead of the competition and achieving sustainable profitability.

Protect Your Brand on Amazon with Transparency

On July 18, 2019

Amazon introduced Transparency, a program to protect brands and customers from counterfeit goods. However, the key question is: will Transparency put an end to counterfeits?

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