News About Digital Transformation

McDonald’s; from Big Mac to Big Data

  • On March 29, 2019
McDonald’s has made a significant investment in its technology. The Chicago-based fast food chain better known for producing the Big Mac than big data, announced yesterday that it would be purchasing the personalization specialist company, Dynamic Yield, for a reported $300m.
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Why Retail is Becoming a Big Tech Business and What Data has to do with it

  • On March 6, 2019
In the south of Italy, the tradition of small proximity retail stores is surviving despite the power of both large retail chains and eCommerce. Taking pride of place amongst these stores is the traditional delicatessen, the 'salumeria'. Entering a typical salumeria is an experience in itself that only those who have had the privilege to witness first hand will truly understand.
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Are We on the Verge of Re-defining Our Real & Physical World?

  • On February 26, 2019
Digitalisation has been transforming our interactions from physical to digital for decades and new technologies like virtual reality will continue to foster such transformation. Recognising the true impact of digital in our past might give us the key to read and anticipate the future possibilities and opportunities, hence becoming influencers of it rather than mere spectators.
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