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The future of retail: eCommerce-driven Omnichannel
/in Big Data & AI, eCommerce, Insights, Newsletter /by eBusiness Institute TeamOur CEO & Founder Luigi Matrone delivered a ‘Lunch and Learn’ for Reckitt Benckiser on why eCommerce-driven Omnichannel experiences are the future of retail.
How brands can win on WhatsApp Pay
/in All, Digital, Digital Transformation, eCommerce, eContent, News /by eBusiness Institute TeamWestern brands will need to invest heavily in their Product eContent if they are to compete on the new WhatsApp Pay social commerce platform.
Leveraging the omnichannel to win in the New Normal
/in All, Digital, Digital Transformation, eCommerce, Newsletter, Retail Digital Media /by Luigi MatroneOur CEO & Founder Luigi Matrone offers brands and retailers a look at what successful shopping experiences will look like in the ‘New Normal’.
Power your eCommerce with Big Data & AI
/in All, Big Data & AI, Digital Transformation, eCommerce, Insights /by eBusiness Institute TeamLearn how your brand can use data to more accurately target customers, improve their experiences and ultimately increase sales.
Can marketers keep up with the pace of change?
/in All, Digital, eCommerce, Modern Marketer, Retail Digital Media /by eBusiness Institute TeamOur ‘Modern Marketer’ webinar series gives marketing teams a data-empowered framework and approach that will allow them to thrive in a fast-changing world.
Does your organisation have an end-to-end content solution?
/in All, Digital, eContent, Retail Digital Media /by Luigi MatroneProduct eContent drives consumer engagement and sales. But is your organisation set up to create high performing Product eContent assets across markets on a consistent basis?
How are top brands spending their money?
/in All, Modern Marketer, Retail Digital Media /by eBusiness Institute TeamBrands have historically reaped the rewards of increasing marketing spend during economic downturns. Here, we reflect on why it’s a winning strategy.
Which channels do Modern Marketers need to master?
/in All, Digital, Modern Marketer, Retail Digital Media /by eBusiness Institute TeamIs it better for a Modern Marketer to master one or two channels? Or to be a generalist with a strategic approach, cross-discipline competence and a strong grasp of data that enables them to make better-informed decisions?
Marketers: it’s time to sharpen your tools and prepare for the post-COVID world
/in All, Data & Analytics, Digital, Modern Marketer, News /by eBusiness Institute TeamThe rapid pace of constant change catches many marketers off-guard – how can organisations help their marketers build the skills and sharpen the tools they need to thrive in the future?
eCommerce copywriting is key to driving sales
/in All, Digital, eCommerce, eContent, Retail Digital Media /by eBusiness Institute TeamWith demand for online shopping skyrocketing, brands will need great eCommerce copywriting to stand out from the competition and drive sales in a post-COVID world.