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WPP, Omnicom & Publicis plan to increase Amazon ad spending to $800 million
/in All, Retail Digital Media /by fabrice“WPP, Omnicom, and Publicis plan to increase their ad spending with Amazon to upward of $800 million, collectively, according to multiple agency executives”. Alexandra Bruell, The Wall Street Journal WHAT DOES THIS MEAN? In 2017, the top 3 major advertising agencies spent half a billion dollars in advertising on Amazon. In 2018, they plan […]
Digital advertising’s best kept secret lies in retail
/in All, Retail Digital Media /by fabriceThese days, shopping online is synonymous with better prices, convenience, more selection, and access to peer to peer ratings and reviews. eRetailer websites have become the go-to places not only for online shopping but also for product information. These days, 55% of online shoppers start their product searches on eRetailer pages, while only 28% start […]