Voice activated commerce

Welcome to personal virtual assistants The trend to adopt personal virtual assistants and voice AI devices in the home is increasing at a rapid pace. It was pioneered by Amazon Echo, Dot, Show, Spot, Google Home, Google Home mini, and in the future with Apple Homepod. In 2017, owners of Alexa devices spent on average […]

Retail Digital Media has become an essential tool to winning the crucial Holiday season

With the holiday season just ended, both manufacturers and retailers have one question in mind: what was the best strategy to win in this key shopping period?   This year more than ever, the winning recipe was to focus disproportionately on driving e-Commerce sales. Winning the holidays is often a determining factor of the success […]

In 2018 make decisions, not resolutions

Did you know that only 8% of people achieve the resolutions they set for the new year? Watch our CEO Luigi Matrone explain why we are much more prone to achieve decisions than resolutions. Happy New Year on behalf of the whole e-Business Institute team! https://www.youtube.com/watch?v=F1jdqoI0F5Q&t=1s

Winning Online in Retail: eBI’s 2018 Predictions

At the eBusiness Institute, we focus on defining how consumer companies can win in the ever-changing Retail environment, both online & offline. In the last two decades, we have seen a consistent increase in eCommerce revenue, to the point that consumer companies of any size cannot ignore the importance of online retailers,  be it pure […]

The new Media Machine: Why retailers are the next advertising juggernauts

Retailing is notorious for its thin margins, so finding opportunities to increase profit is very high on the management agenda.  As one of the most forward-looking eRetailers in the space, Amazon began selling advertising to manufacturers 10 years ago, creating a separate media group (Amazon Media Group [AMG]).  In this post, we explore the opportunity […]

WPP, Omnicom & Publicis plan to increase Amazon ad spending to $800 million

“WPP, Omnicom, and Publicis plan to increase their ad spending with Amazon to upward of $800 million, collectively, according to multiple agency executives”. Alexandra Bruell, The Wall Street Journal   WHAT DOES THIS MEAN?  In 2017, the top 3 major advertising agencies spent half a billion dollars in advertising on Amazon.  In 2018, they plan […]

Digital advertising’s best kept secret lies in retail

These days, shopping online is synonymous with better prices, convenience, more selection, and access to peer to peer ratings and reviews. eRetailer websites have become the go-to places not only for online shopping but also for product information. These days, 55% of online shoppers start their product searches on eRetailer pages, while only 28% start […]