The new Media Machine: Why retailers are the next advertising juggernauts

Retailing is notorious for its thin margins, so finding opportunities to increase profit is very high on the management agenda.  As one of the most forward-looking eRetailers in the space, Amazon began selling advertising to manufacturers 10 years ago, creating a separate media group (Amazon Media Group [AMG]).  In this post, we explore the opportunity […]

WPP, Omnicom & Publicis plan to increase Amazon ad spending to $800 million

“WPP, Omnicom, and Publicis plan to increase their ad spending with Amazon to upward of $800 million, collectively, according to multiple agency executives”. Alexandra Bruell, The Wall Street Journal   WHAT DOES THIS MEAN?  In 2017, the top 3 major advertising agencies spent half a billion dollars in advertising on Amazon.  In 2018, they plan […]

Digital advertising’s best kept secret lies in retail

These days, shopping online is synonymous with better prices, convenience, more selection, and access to peer to peer ratings and reviews. eRetailer websites have become the go-to places not only for online shopping but also for product information. These days, 55% of online shoppers start their product searches on eRetailer pages, while only 28% start […]