News About Digital Transformation

How to optimise your brand for the voice search revolution?

  • On May 28, 2018
  Is your business optimised for the voice search revolution? By 2020, 50% of all searches will be voice searches according to Comscore. Voice Search is the most disruptive opportunity for a marketer today! Understand how this method of search and discovery via virtual assistant will change buying cycles, consumer experience and even brand preferences […]
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Google I/O18 Top 3 Innovations

  • On May 16, 2018
Google I/O18 Top 3 Innovations During the recent Google I/O developer conference, some majors AI (Artificial Intelligence) breakthroughs have been demonstrated with style at the tech festival. Here is the selection of the top three most game changing innovations introduced by Google.  Duplex call lets Google Assistant makes a phone call on your behalf to […]
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Google Duplex succeeds the Turing test

  • On May 11, 2018
Google Duplex succeeds the Turing test Alan Turing the father of Artificial intelligence created the Turing test in 1950 to detect if a conversation was done by a machine or human. During the Google I/O developer event, Sundar Pichai (CEO) presented an experiment called “Duplex” where Google Assistant can make phone calls on your behalf, […]
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Amazon records $2 billion in ad revenue, but what does it mean for brands?

  • On May 4, 2018
Amazon reaches $2 billion in ad revenue Amazon reported this week that their advertising revenue reached $2 billion. But what does this mean for brands? And which actions should they take? Amazon’s advertising power continues to grow. The Seattle-based e-commerce company reported in its first-quarter 2018 filing that their ad business grew 132 percent year […]
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A competitive edge in Retail Digital Media starts with data

  • On April 24, 2018
So far, we’ve established the increasing importance of Retail Digital Media (RDM) as a vehicle to create a competitive advantage for both eRetailers and manufacturers looking to grow their online sales. In this post, we highlight the fundamental role data plays in making Retail Digital Media a powerful sales growth driver, and why brands should […]
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Digital insights in under 2′: Amazon vs Walmart

  • On April 9, 2018
Gain digital insights in under 2 minutes with our CEO Luigi Matrone With technology & consumers adapting faster than organizations, the best leaders out there prepare their teams through inspiration and paced learning. Follow our series of videos under 2 minutes to help you stay updated on digital-related topics, inspire you and give you food for thought.   In this episode, we look...
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Google is entering the Voice Payment market

  • On March 29, 2018
Google is entering the Voice Payment market! Google Assistants let you transfer money to friends using Google Pay in the US. Google continues it’s offensive on Amazon’s territories of voice commerce and frictionless payment. The first step is to get users accustomed to using Google Pay through Google Assistant for money transfers and then the […]
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Digital insights in under 2′: What is Retail Digital Media (RDM)?

  • On March 12, 2018
Gain digital insights in under 2 minutes with our CEO Luigi Matrone We have started a new series of videos under 2minutes to help you stay updated on digital-related topics and give you food for thought. Discover our first episode on Retail Digital Media. Retail Digital Media (RDM) refers to digital advertising that targets shoppers […]
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