Debunking the Myths around Product eContent Marketing Part 2

Before we talk more about more myths, let’s talk about mindset. This is not a myth, it’s a reality. Even a necessity. We all need to have the right mindset about Digital Transformation. It’s a journey which takes place over time, not overnight.

Debunking the Myths of Product eContent Marketing Part 1

It’s been a beautiful day in Amsterdam where I have just finished speaking in front of senior CPG leaders, ranting and raving about how to evolve traditional businesses once and for all. My gin & tonic in hand, I’m talking to a small group of participants who ask me: “The problem in our company is that the digital team has carved out a space for themselves and they are not integrated with the rest of the organisation”.

eRetailer Segmentation – A Strategic & Targeted Approach

With Global Retail eCommerce sales expected to reach a whopping $4.5 trillion by 2021*, the battle of online sales pitching is becoming more challenging and fiercely competitive. It is a strategic minefield littered with pitfalls which can drive down your brand’s credibility overnight.

Overcome the threat within: integrate marketing and sales

The eBusiness Institute is fast emerging as a leading authority on how companies should adapt to remain or re-gain competitiveness in a rapidly changing world. eBusiness Institute’s CEO, Luigi Matrone, will be on a panel with global giants Amazon and PepsiCo at the OxfordSM ‘Business NOT as usual’ event in Amsterdam on 27 September 2018, to share his expertise on how businesses can succeed in an era of complex and rapid change.

iPhone Xs is set to transform eCommerce

At its Keynote last week, Apple unveiled the iPhone XS Max, iPhone XS and iPhone XR. Apple’s latest handsets, with their bigger screens and faster processors are set to make eContent more important than ever, especially given the increasing numbers of consumers across the globe, choosing mobile for the eCommerce transactions over laptop/desktop or tablets.

eBusiness Institute is Not Doing Business as Usual

Luigi Matrone CEO & Founder of the eBusiness Institute will be one of the panelists in the OxfordSM forum “Business Not as Usual: Reset what you do about growth, now” taking place in The Conservatorium Amsterdam on September 27th at 1pm CET.

Mobile Hero Images eBusiness Institute Implementation Experience at GS1 Event

eBusiness Institute will be at the GS1 Summit in Dublin this week – meet us at the Mobile Ready Hero Images Implementation Experience session on Thurday 13th at 13.30pm (GMT+1). We will be co-presenting on Mobile Hero Images together with Coca-Cola, Tesco and SimpleUsability about our efforts to find a solution for tall, thin packs.

Amazon’s 4 Retail Digital Media innovations of summer 2018

Although in the first quarter of 2018, Amazon disclosed its ad revenue already generated more than $2 billion, which is close to the expected $2,35 billions for the whole year (1), the launch of 4 new Retail Digital Media innovations in such short time might lead to surpassing expectations.

For brands this only means one thing:
Retail Digital Media innovations and trends are evolving at an extremely rapid pace, and brands need to make sure they stay tuned.

Best-in-Class eContent is essential to improve shopper experience

In the offline world, everything about a product is tangible, the consumer can touch, smell and hear the product, and read information on the shelf before making a purchase decision. In the online world, these are all virtual world barriers that brands should overcome.

Indoor Location Systems, Cisco buys JULY Systems

Cisco, the international networking giant based in California’s tech valley, announced in June that it would acquire July Systems. The acquisition will be completed by the first fiscal quarter of 2019.