News About Digital Transformation

Amazon’s 4 Retail Digital Media innovations of summer 2018

  • On September 5, 2018
Although in the first quarter of 2018, Amazon disclosed its ad revenue already generated more than $2 billion, which is close to the expected $2,35 billions for the whole year (1), the launch of 4 new Retail Digital Media innovations in such short time might lead to surpassing expectations. For brands this only means one thing: Retail Digital Media innovations and trends are evolving at an extremely rapid pace, and brands need to make sure they stay tuned.
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Who’s responsible for Retail Digital Media?

  • On July 18, 2018
On this infographic we look at the governance of Retail Digital Media. Every time we work with a client, the same question arises: Who should be in charge of Retail Digital Media? Is it sales, marketing or the media team?
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