Who should manage RDM

The elephant in the room: Who should manage Retail Digital Media?

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In this episode, we look at the governance of Retail Digital Media. Everytime we work with a client, the same question arises: Who should be in charge of Retail Digital Media? Is it sales, marketing or the media team? The answer is simple: you need to combine the expertise of all three teams.

With technology & consumers adapting faster than organizations, the best leaders out there prepare their teams through inspiration and paced learning.

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Authors: Alexia André, Jordane Beller

At the e-business institute we have been studying the Retail Digital Media space since 2015.  Get in touch to know more and leverage this opportunity as a competitive advantage for your company


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