Digital insights in under 2 What is Retail Digital Media RDM Featured Image

Digital insights in under 2′: What is Retail Digital Media (RDM)?

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Gain digital insights in under 2 minutes with our CEO Luigi Matrone

We have started a new series of videos under 2minutes to help you stay updated on digital-related topics and give you food for thought.

Discover our first episode on Retail Digital Media.

Retail Digital Media (RDM) refers to digital advertising that targets shoppers in order to make them purchase a product at a specific eRetailer.
Discover how RDM amplifies Retail sales behind brands’ commercial activities in the video below.

Author: Jordane Beller, Alexia André


At the eBusiness Institute we have been studying the Retail Digital Media space since 2015.  Get in touch to know more and leverage this opportunity as a competitive advantage for your company.

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