One-Trillion USD sales on 2018 holiday season

  • On November 22, 2018
In what is great news for retailers in the build-up to Black Friday and Cyber Monday, this year’s holiday season in the US is set to be a strong one with analysts predicting that low unemployment levels and buoyant consumer confidence will encourage American shoppers to spend at record levels.
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Amazon’s 4 Retail Digital Media innovations of summer 2018

  • On September 5, 2018
Although in the first quarter of 2018, Amazon disclosed its ad revenue already generated more than $2 billion, which is close to the expected $2,35 billions for the whole year (1), the launch of 4 new Retail Digital Media innovations in such short time might lead to surpassing expectations. For brands this only means one thing: Retail Digital Media innovations and trends are evolving at an extremely rapid pace, and brands need to make sure they stay tuned.
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Who’s responsible for Retail Digital Media?

  • On July 18, 2018
On this infographic we look at the governance of Retail Digital Media. Every time we work with a client, the same question arises: Who should be in charge of Retail Digital Media? Is it sales, marketing or the media team?
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Hot in June 2018: Google places a $550 million bet on JD.com

  • On June 29, 2018
Google places a $550 million bet on China’s second-largest e-commerce player. We have not reached the end of the Amazon-Google battle. In May 2018 Amazon announced that it is dropping investments in Google search in its quest to become the most powerful advertising outlet. Now, Google is fighting back by placing a $550 million bet […]
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