Why Retail is Becoming a Big Tech Business and What Data has to do with it

  • On March 6, 2019
In the south of Italy, the tradition of small proximity retail stores is surviving despite the power of both large retail chains and eCommerce. Taking pride of place amongst these stores is the traditional delicatessen, the 'salumeria'. Entering a typical salumeria is an experience in itself that only those who have had the privilege to witness first hand will truly understand.
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One-Trillion USD sales on 2018 holiday season

  • On November 22, 2018
In what is great news for retailers in the build-up to Black Friday and Cyber Monday, this year’s holiday season in the US is set to be a strong one with analysts predicting that low unemployment levels and buoyant consumer confidence will encourage American shoppers to spend at record levels.
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Amazon’s 4 Retail Digital Media innovations of summer 2018

  • On September 5, 2018
Although in the first quarter of 2018, Amazon disclosed its ad revenue already generated more than $2 billion, which is close to the expected $2,35 billions for the whole year (1), the launch of 4 new Retail Digital Media innovations in such short time might lead to surpassing expectations. For brands this only means one thing: Retail Digital Media innovations and trends are evolving at an extremely rapid pace, and brands need to make sure they stay tuned.
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Who’s responsible for Retail Digital Media?

  • On July 18, 2018
On this infographic we look at the governance of Retail Digital Media. Every time we work with a client, the same question arises: Who should be in charge of Retail Digital Media? Is it sales, marketing or the media team?
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