Amazon’s 4 Retail Digital Media innovations of summer 2018

  • On September 5, 2018
Although in the first quarter of 2018, Amazon disclosed its ad revenue already generated more than $2 billion, which is close to the expected $2,35 billions for the whole year (1), the launch of 4 new Retail Digital Media innovations in such short time might lead to surpassing expectations.For brands this only means one thing: Retail Digital Media innovations and trends are evolving at an extremely rapid pace, and brands need to make sure they stay tuned.
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Who’s responsible for Retail Digital Media?

  • On July 18, 2018
On this infographic we look at the governance of Retail Digital Media. Every time we work with a client, the same question arises: Who should be in charge of Retail Digital Media? Is it sales, marketing or the media team?
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Hot in June 2018: Google places a $550 million bet on JD.com

  • On June 29, 2018
Google places a $550 million bet on China’s second-largest e-commerce player. We have not reached the end of the Amazon-Google battle. In May 2018 Amazon announced that it is dropping investments in Google search in its quest to become the most powerful advertising outlet. Now, Google is fighting back by placing a $550 million bet […]
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Sales growth? Forget Google, focus on retail search

  • On June 25, 2018
Gain digital insights in under 2 minutes with our CEO Luigi Matrone In this episode, we look at retail search. What is retail search? It’s search marketing that drives traffic to the brand or product page at a specific Retailer.com A staggering 81% of shoppers research information online before buying a product online or in […]
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The elephant in the room: Who should manage Retail Digital Media?

  • On June 1, 2018
Gain digital insights in under 2 minutes with our CEO Luigi Matrone In this episode, we look at the governance of Retail Digital Media. Everytime we work with a client, the same question arises: Who should be in charge of Retail Digital Media? Is it sales, marketing or the media team? The answer is simple: […]
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What was hot in May 2018? Amazon introduces retargeting ads in its quest to outpace Google

  • On May 31, 2018
AMAZON INTRODUCES RETARGETING ADS IN ITS QUEST TO OUTPACE RIVAL GOOGLE “Amazon.com Inc. is taking its most assertive step yet into the digital-advertising market by testing a new display ad offering that threatens multibillion-dollar revenue streams at Google and firms like Criteo SA.” “The tool lets merchants selling on Amazon’s online marketplace purchase spots that will follow […]
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Amazon records $2 billion in ad revenue, but what does it mean for brands?

  • On May 4, 2018
Amazon reaches $2 billion in ad revenue Amazon reported this week that their advertising revenue reached $2 billion. But what does this mean for brands? And which actions should they take? Amazon’s advertising power continues to grow. The Seattle-based e-commerce company reported in its first-quarter 2018 filing that their ad business grew 132 percent year […]
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