Digital Native Brands expand their bricks-and-mortar presence

  • On October 23, 2018
Digital Native Brands (DNB) are moving into physical stores in ever-increasing numbers. In a report by JLL,  DNBs have plans to open 850 bricks-and-mortar stores in the US over the next five years with New York being the most popular location for eRetailers to open both pop-up (41.3%) and permanent (59.5%) stores.
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Debunking the Myths of Product eContent Marketing Part 1

  • On October 1, 2018
It’s been a beautiful day in Amsterdam where I have just finished speaking in front of senior CPG leaders, ranting and raving about how to evolve traditional businesses once and for all. My gin & tonic in hand, I’m talking to a small group of participants who ask me: “The problem in our company is that the digital team has carved out a space for themselves and they are not integrated with the rest of the organisation”.
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eRetailer Segmentation – A Strategic & Targeted Approach

  • On September 28, 2018
With Global Retail eCommerce sales expected to reach a whopping $4.5 trillion by 2021*, the battle of online sales pitching is becoming more challenging and fiercely competitive. It is a strategic minefield littered with pitfalls which can drive down your brand's credibility overnight.
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iPhone Xs is set to transform eCommerce

  • On September 20, 2018
At its Keynote last week, Apple unveiled the iPhone XS Max, iPhone XS and iPhone XR. Apple’s latest handsets, with their bigger screens and faster processors are set to make eContent more important than ever, especially given the increasing numbers of consumers across the globe, choosing mobile for the eCommerce transactions over laptop/desktop or tablets.
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Mobile Hero Images eBusiness Institute Implementation Experience at GS1 Event

  • On September 11, 2018
eBusiness Institute will be at the GS1 Summit in Dublin this week – meet us at the Mobile Ready Hero Images Implementation Experience session on Thurday 13th at 13.30pm (GMT+1). We will be co-presenting on Mobile Hero Images together with Coca-Cola, Tesco and SimpleUsability about our efforts to find a solution for tall, thin packs.
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