Why the future of brands is not in their physical products

  • On January 28, 2019
Barely 24 hours after Procter & Gamble announced their second record quarter in a row, Amazon has embarked on the expansion of its private label products with the introduction of a wide range of competitively priced health and personal care items under its Solimo brand.
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eBusiness Institute at Davos 2019

  • On January 23, 2019
The eBusiness Institute’s CEO, Luigi Matrone, joined other global experts from politics, business, media and culture gathered this week in the small Swiss ski resort of Davos for the World Economic Forum at Davos 2019.
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Omnichannel versus Multichannel

  • On December 21, 2018
Omnichannel and multi-channel both involve a retailer selling across a variety of physical (retail store, mail-order catalogue) and digital (website, mobile, social media, market place) channels. However, that is where the similarity ends.
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Digital Native Brands expand their bricks-and-mortar presence

  • On October 23, 2018
Digital Native Brands (DNB) are moving into physical stores in ever-increasing numbers. In a report by JLL,  DNBs have plans to open 850 bricks-and-mortar stores in the US over the next five years with New York being the most popular location for eRetailers to open both pop-up (41.3%) and permanent (59.5%) stores.
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Debunking the Myths of Product eContent Marketing Part 1

  • On October 1, 2018
It’s been a beautiful day in Amsterdam where I have just finished speaking in front of senior CPG leaders, ranting and raving about how to evolve traditional businesses once and for all. My gin & tonic in hand, I’m talking to a small group of participants who ask me: “The problem in our company is that the digital team has carved out a space for themselves and they are not integrated with the rest of the organisation”.
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eRetailer Segmentation – A Strategic & Targeted Approach

  • On September 28, 2018
With Global Retail eCommerce sales expected to reach a whopping $4.5 trillion by 2021*, the battle of online sales pitching is becoming more challenging and fiercely competitive. It is a strategic minefield littered with pitfalls which can drive down your brand's credibility overnight.
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