How Pharma Companies with OTC portfolios can win through Online Retailing
Our CEO & Founder Luigi Matrone sees a fantastic opportunity for Pharmaceutical Companies that own OTC (Over the Counter) and Consumer Healthcare products to enjoy great success through Online Retailing. But they’ll have to act fast.
How to help your Retail Partners win in the post-COVID era
Do you rely on physical stores or salons as primary or key distribution channels? Our CEO & Founder Luigi Matrone explores how digital activations could play a key role in helping such businesses generate demand and kick-start sales again when the COVID-19 crisis comes to an end.
Crisis = Opportunity: Now is the time to strengthen your digital presence
There is no doubting that COVID-19 is a crisis. But read our CEO & Founder Luigi Matrone’s article to find out why he is adamant that the global quarantine is also a remarkable Digital Commerce opportunity that brands have to grasp.
Five technology trends that will disrupt consumer interaction in the 2020s
In this year’s first edition of our CEO newsletter, Luigi Matrone reveals the technology trends that he believes will most disrupt the way that brands interact with consumers in the 2020s.
A five-step approach to creating stellar Product eContent
Our CEO & Founder Luigi Matrone is a contributor to the prestigious Forbes Agency Council, where experts share best practices with the Forbes business community. In an article he wrote for Forbes that we’ve reproduced here, Luigi describes the five-step process we use at eBusiness Institute to create stellar Product eContent.
Wonderflow interview with Luigi Matrone
Our CEO and founder, Luigi Matrone, has been interviewed by Wonderflow – the customer feedback solution that turns the Voice of the Customer into actionable insights – as part of a series that aims to inspire and aid true customer-centricity. The series looks to highlight the implementation and integration of customer experience and the voice of the customer in different sectors and industries.
