Rethinking customer-centricity in the new world
Our CEO & Founder Luigi Matrone explains why organisations risk failing in the new world if they don’t put the customer at the heart of everything they do.
CPGs and the role of online Marketplaces in their retail strategies
Retail strategy expert Luigi Matrone – CEO & Founder of eBusiness Institute – explains why CPG companies should embrace online Marketplaces and use them as a stepping stone towards DtC.
Are you certain eCommerce will grow after lockdown?
In an article first published by Forbes Agency Council, our CEO & Founder Luigi Matrone asks if the popularity of eCommerce will continue after the COVID-19 lockdown has passed – and looks to an historic precedent for answers.
Leveraging the omnichannel to win in the New Normal
Our CEO & Founder Luigi Matrone offers brands and retailers a look at what successful shopping experiences will look like in the ‘New Normal’.
Does your organisation have an end-to-end content solution?
Product eContent drives consumer engagement and sales. But is your organisation set up to create high performing Product eContent assets across markets on a consistent basis?
Why Retail Search is as important as Google for attracting customers
Our CEO & Founder Luigi Matrone explains why Retail Search is as important as Google when it comes to consumers researching products to buy online.
