6 key digital transformation trends for 2023 – Featured Image

6 key digital transformation trends for 2023

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eBusiness Institute Team

Digital transformation continues to shape the business landscape, with companies prioritising technologies that drive ROI and revenue growth while reducing costs. Here are six key trends to look out for in 2023:


Companies must operate in an environmentally responsible manner. By using analytics to optimise energy consumption, supply chain and logistics, companies can reduce their impact on the environment, taking one step closer to their goal of becoming carbon neutral.

Artificial intelligence (AI) & machine learning (ML)

These technologies revolutionise operations, automate processes, and support data-driven decision-making, such as with an AI-powered chatbot providing 24/7 customer service.

Robotic process automation (RPA)

By automating routine tasks, companies free up employees to focus on higher-value activities and improve efficiency, as seen in the automation of invoicing processes.

Personalisation and UX

Personalising the customer experience through AI-powered product recommendations or understanding purchasing patterns through data analysis enhances customer relationships.

Big data analytics

Companies that harness big data gain valuable insights into customer behaviour, improving decision-making and increasing efficiency.


Combining all company shopping channels (online, in-store, mobile, eRetailer) to give customers a consistent brand experience.


eBusiness Institute is part of the Lingaro Group, a global data analytics powerhouse. Together, we provide end-to-end solutions that help businesses overcome complex data and business challenges. Our combined expertise enables clients to take advantage of the six 2023 digital transformation trends discussed here, and achieve sustainable growth.

To enable companies to become more sustainable, our analytics solutions allow businesses to calculate and reduce carbon emissions in their supply chains. And to help companies quickly adapt to new challenges, we can bring them up to speed with adaptive AI and ML solutions.

Our Creative Agency provides clients with custom-built creative assets for complete omnichannel experiences that deliver value across all channels. We can then speed up the testing and validation of creative assets by automating key processes.

We also help companies create personalised user experiences using custom-built creative assets and immersive VR and AR experiences. And our diverse consulting expertise helps companies take full advantage of big data analytics.

In conclusion

Success in digital transformation requires a holistic approach, tapping into creativity, consulting and technology. By combining our expertise and resources, we help companies achieve success.

Take advantage of the six digital transformation trends

Stay up to date with advancements and partner with eBusiness Institute and Lingaro to guide your transformation journey. Book a meeting with one of our experts to see how we can help.

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