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CPGs and the role of online Marketplaces in their retail strategies
/in All, Digital, Digital Transformation, eCommerce, Insights, Newsletter /by Luigi MatroneRetail strategy expert Luigi Matrone – CEO & Founder of eBusiness Institute – explains why CPG companies should embrace online Marketplaces and use them as a stepping stone towards DtC.
The stage is set for Augmented Reality
/in All, Augmented Reality, Digital, Digital Transformation, eCommerce, eContent, eRetailer Segmentation, Insights /by eBusiness Institute TeamAR is no longer just a potentially exciting new technology – some of the world’s most successful online retailers are now leveraging it to reduce returns and enhance shopping experiences.
A bright future for eCommerce
/in All, Big Data & AI, Data & Analytics, Digital, Digital Transformation, eCommerce, Insights, News, Retail Digital Media /by eBusiness Institute TeamAs the rise in the popularity of eCommerce continues unabated, we recommend strategies that brands and retailers should be using to capitalise on this trend and ensure future success.
YouTube embraces shoppable ads
/in All, Digital, eCommerce, eContent, Insights /by eBusiness Institute TeamYouTube shoppable ads offer brands a new way to influence online shoppers – we show how brands can leverage this powerful channel to drive conversions.
The five megatrends that will shape the post-COVID world
/in All, Digital, Digital Transformation, General, Insights, Newsletter /by eBusiness Institute TeamWe’re pleased to be able to share a summary of the presentation our CEO & Founder Luigi Matrone delivered to the P&G Alumni Network on the five Megatrends now shaping business and society.
Are you certain eCommerce will grow after lockdown?
/in All, Digital, eCommerce, Newsletter, Retail Digital Media /by Luigi MatroneIn an article first published by Forbes Agency Council, our CEO & Founder Luigi Matrone asks if the popularity of eCommerce will continue after the COVID-19 lockdown has passed – and looks to an historic precedent for answers.
Navigate the new world with Big Data
/in All, Big Data & AI, Data & Analytics, Digital, Digital Transformation, Modern Marketer /by eBusiness Institute TeamIt’s vital that marketers get a firm grasp of Big Data & AI if they are to deliver successful strategies and activations in the post-pandemic ‘new world’.
H.O.W can you become a Modern Marketer?
/in All, Digital, Digital Transformation, eCommerce, Modern Marketer /by eBusiness Institute TeamMert Bürian, Senior Marketing & eCommerce Consultant at eBusiness Institute, recently delivered a free webinar on ‘H.O.W can you become a Modern Marketer?’ as a taster for our popular ‘Modern Marketer’ capability building program – here’s a summary of this successful session.
The future of retail: eCommerce-driven Omnichannel
/in Big Data & AI, eCommerce, Insights, Newsletter /by eBusiness Institute TeamOur CEO & Founder Luigi Matrone delivered a ‘Lunch and Learn’ for Reckitt Benckiser on why eCommerce-driven Omnichannel experiences are the future of retail.
How brands can win on WhatsApp Pay
/in All, Digital, Digital Transformation, eCommerce, eContent, News /by eBusiness Institute TeamWestern brands will need to invest heavily in their Product eContent if they are to compete on the new WhatsApp Pay social commerce platform.