On this infographic we look at the governance of Retail Digital Media. Every time we work with a client, the same question arises: Who should be in charge of Retail Digital Media? Is it sales, marketing or the media team?

If you are not yet familiar with it, Prime Day is similar to Black Friday - a 36h global shopping event created by Amazon. Like Black Friday, it only lasts one day but is aimed exclusively at Amazon and is for Prime members only.

We all know one of the keys to selling a product is making it visible to shoppers in the first place. However, with the shopper going back and forth between the online store and the physical store, its path to purchase has become more complex and unpredictable than ever. One thing is certain, if you […]

Google places a $550 million bet on China’s second-largest e-commerce player. We have not reached the end of the Amazon-Google battle. In May 2018 Amazon announced that it is dropping investments in Google search in its quest to become the most powerful advertising outlet. Now, Google is fighting back by placing a $550 million bet […]

Gain digital insights in under 2 minutes with our CEO Luigi Matrone In this episode, we look at retail search. What is retail search? It’s search marketing that drives traffic to the brand or product page at a specific Retailer.com A staggering 81% of shoppers research information online before buying a product online or in […]