The Marketing Factory Foundation: a centralised team of top creative talent acts as the Marketing Factory, producing best-in-class campaign content to create unique consumer experiences, unified brand messages, more profitable targeting and overall sustainable profitability.

In the new marketing landscape, personalised campaigns and bespoke assets must run seamlessly through the consumer journey.

The marketing channel landscape has evolved unrecognisably into a multitude of channels with each one requiring thousands of assets and mass data-driven personalised campaigns.