Luigi Matrone to be a key speaker at groundbreaking Alcon Gaze 2019 conference on the future of eCommerce

On September 13, 2019

Luigi Matrone, eBusiness Institute CEO and Founder, has been invited to speak at Alcon Gaze 2019 because he is recognised as a world-leading expert on eCommerce and digital transformation.

Getting down with the kids on TikTok

On September 10, 2019

We explore TikTok as a powerful channel for influencing teen behaviour because we see big western brands and agencies ignoring this phenomenon.

How the Subscription Economy is transforming consumer behaviours

On September 9, 2019

In this article we explore the Subscription Economy - in which the consumer pays a fee to subscribe and receive a product or service on a recurrent basis - and its impact on consumer behaviour.

China is the trendsetter for the digital economy

On September 4, 2019

In this article we delve into the role played by China as the trendsetter for pioneering and exciting online consumer experiences.

TikTok – it’s time brands got involved

On August 30, 2019

In this article, we look at the enormous potential of video app TikTok as a tool for influencing online shopping among young people.

Consumer-driven trends in the packaged goods industry

On August 29, 2019

In this post we look at how the consumer packaged goods sector is responding to the social and environmental responsibility expectations being placed on them by consumers that want to save the planet.

How the Smart Consumer is driving new shopping habits

On August 20, 2019

People are becoming increasingly savvy and particular when it comes to shopping and making choices online. And, as technology evolves and data becomes ubiquitous, the Smart Consumer will fine-tune everything they do.

How to optimise your Product eContent using Computer Generated Imagery

On August 19, 2019

Computer generated imagery has the potential to empower company branding and enhance customer engagement which makes it the ideal solution for many Product eContent challenges.

The relentless rise of Amazon in digital media spend

On July 26, 2019

As recent surveys on digital advertising in the US and in Europe show Amazon Advertising’s share of digital media spend is increasing, we explore the advantages of what Amazon Advertising has to offer.

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