News About Digital Transformation

Who’s responsible for Retail Digital Media?

  • On July 18, 2018
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On this infographic we look at the governance of Retail Digital Media. Every time we work with a client, the same question arises: Who should be in charge of Retail Digital Media? Is it sales, marketing or the media team?
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What is retail search?

  • On July 3, 2018
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We all know one of the keys to selling a product is making it visible to shoppers in the first place. However, with the shopper going back and forth between the online store and the physical store, its path to purchase has become more complex and unpredictable than ever. One thing is certain, if you […]
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Hot in June 2018: Google places a $550 million bet on JD.com

  • On June 29, 2018
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Google places a $550 million bet on China’s second-largest e-commerce player. We have not reached the end of the Amazon-Google battle. In May 2018 Amazon announced that it is dropping investments in Google search in its quest to become the most powerful advertising outlet. Now, Google is fighting back by placing a $550 million bet […]
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Sales growth? Forget Google, focus on retail search

  • On June 25, 2018
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Gain digital insights in under 2 minutes with our CEO Luigi Matrone In this episode, we look at retail search. What is retail search? It’s search marketing that drives traffic to the brand or product page at a specific Retailer.com A staggering 81% of shoppers research information online before buying a product online or in […]
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Is Voice Search the Future of Digital Marketing?

  • On June 13, 2018
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The digital era has shifted the way we perceive, access and process information. Now there is an emerging technology that can transform search engines and digital marketing as we know them. Voice search is not simply another useful feature for devices. It’s a true game changer. Did you know that we speak around four times […]
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How to optimise content for voice search?

  • On June 4, 2018
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How to make your website talks with the voice assistant? What is voice search? Voice Search is the ability to talk to a device and get answers back. Ask Google what the weather is, and he’ll tell you the current temperature and forecast for your location. Ask Alexa what is the most effective way to […]
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