News About Digital Transformation

Google I/O18 Top 3 Innovations

  • On May 16, 2018
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Google I/O18 Top 3 Innovations During the recent Google I/O developer conference, some majors AI (Artificial Intelligence) breakthroughs have been demonstrated with style at the tech festival. Here is the selection of the top three most game changing innovations introduced by Google.  Duplex call lets Google Assistant makes a phone call on your behalf to […]
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Google Duplex succeeds the Turing test

  • On May 11, 2018
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Google Duplex succeeds the Turing test Alan Turing the father of Artificial intelligence created the Turing test in 1950 to detect if a conversation was done by a machine or human. During the Google I/O developer event, Sundar Pichai (CEO) presented an experiment called “Duplex” where Google Assistant can make phone calls on your behalf, […]
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Amazon records $2 billion in ad revenue, but what does it mean for brands?

  • On May 4, 2018
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Amazon reaches $2 billion in ad revenue Amazon reported this week that their advertising revenue reached $2 billion. But what does this mean for brands? And which actions should they take? Amazon’s advertising power continues to grow. The Seattle-based e-commerce company reported in its first-quarter 2018 filing that their ad business grew 132 percent year […]
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The Voice Revolution: Is your Brand ready?

  • On April 24, 2018
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Is your Brand ready to join the Voice Revolution? Alexa, Cortana, Siri, OK Google, Voice is the fastest growing mass technology in history, twice faster than mobile adoption. Discover how brands are transforming their customer experience to win in the digital assistant era. Join our Voice Revolution webinar on Thursday, April 26 @ 11am CET […]
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A competitive edge in Retail Digital Media starts with data

  • On April 24, 2018
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So far, we’ve established the increasing importance of Retail Digital Media (RDM) as a vehicle to create a competitive advantage for both eRetailers and manufacturers looking to grow their online sales. In this post, we highlight the fundamental role data plays in making Retail Digital Media a powerful sales growth driver, and why brands should […]
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Digital insights in under 2′: Episode 3 – Amazon vs Walmart

  • On April 9, 2018
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Gain digital insights in under 2 minutes with our CEO Luigi Matrone With technology & consumers adapting faster than organizations, the best leaders out there prepare their teams through inspiration and paced learning. Follow our series of videos under 2 minutes to help you stay updated on digital-related topics, inspire you and give you food for thought.   In this episode, we look...
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Google is entering the Voice Payment market

  • On March 29, 2018
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Google is entering the Voice Payment market! Google Assistants let you transfer money to friends using Google Pay in the US. Google continues it’s offensive on Amazon’s territories of voice commerce and frictionless payment. The first step is to get users accustomed to using Google Pay through Google Assistant for money transfers and then the […]
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Digital insights in under 2′: Episode 1 – What is Retail Digital Media (RDM)?

  • On March 12, 2018
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Gain digital insights in under 2 minutes with our CEO Luigi Matrone We have started a new series of videos under 2minutes to help you stay updated on digital-related topics and give you food for thought. Discover our first episode on Retail Digital Media. Retail Digital Media (RDM) refers to digital advertising that targets shoppers […]
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How retailers and manufacturers can excel at their online experiences

  • On February 28, 2018
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  Luigi Matrone CEO & Founder of (EBI) e-business institute presents at the GS1 forum in Brussels Luigi Matrone CEO & Founder of the (EBI) e-business institute will share how manufacturers and retailers can excel at their online experiences at the GS1 forum in Brussels in the workshop: Retail: There’s no such thing as fully offline […]
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Voice: The top 10 trends

  • On February 8, 2018
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#1 – Voice everywhere anytime Conversational commerce and voice search will emerge as the most convenient way for consumers to get the things they need and want, and brands will realise that a voice presence and a high voice search ranking are essential to their survival. Voice assistant usage will proliferate on mobile, in the […]
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Voice activated commerce

  • On February 1, 2018
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Welcome to personal virtual assistants The trend to adopt personal virtual assistants and voice AI devices in the home is increasing at a rapid pace. It was pioneered by Amazon Echo, Dot, Show, Spot, Google Home, Google Home mini, and in the future with Apple Homepod. In 2017, owners of Alexa devices spent on average […]
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In 2018 make decisions, not resolutions

  • On January 10, 2018
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Did you know that only 8% of people achieve the resolutions they set for the new year? Watch our CEO Luigi Matrone explain why we are much more prone to achieve decisions than resolutions. Happy New Year on behalf of the whole e-Business Institute team! https://www.youtube.com/watch?v=F1jdqoI0F5Q&t=1s
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Winning Online in Retail: eBI’s 2018 Predictions

  • On January 9, 2018
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At the eBusiness Institute, we focus on defining how consumer companies can win in the ever-changing Retail environment, both online & offline. In the last two decades, we have seen a consistent increase in eCommerce revenue, to the point that consumer companies of any size cannot ignore the importance of online retailers,  be it pure […]
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The new Media Machine: Why retailers are the next advertising juggernauts

  • On December 15, 2017
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Retailing is notorious for its thin margins, so finding opportunities to increase profit is very high on the management agenda.  As one of the most forward-looking eRetailers in the space, Amazon began selling advertising to manufacturers 10 years ago, creating a separate media group (Amazon Media Group [AMG]).  In this post, we explore the opportunity […]
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WPP, Omnicom & Publicis plan to increase Amazon ad spending to $800 million

  • On December 8, 2017
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“WPP, Omnicom, and Publicis plan to increase their ad spending with Amazon to upward of $800 million, collectively, according to multiple agency executives”. Alexandra Bruell, The Wall Street Journal   WHAT DOES THIS MEAN?  In 2017, the top 3 major advertising agencies spent half a billion dollars in advertising on Amazon.  In 2018, they plan […]
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Digital advertising’s best kept secret lies in retail

  • On December 6, 2017
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These days, shopping online is synonymous with better prices, convenience, more selection, and access to peer to peer ratings and reviews. eRetailer websites have become the go-to places not only for online shopping but also for product information. These days, 55% of online shoppers start their product searches on eRetailer pages, while only 28% start […]
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