How we help brands select the best strategic retail partners

On November 13, 2019

This is the third and final part in our blog article series based on the keynote our experts delivered at the PRS IN VIVO business breakfast. In the first, we covered the evolution of the consumer journey; in the second, how the retailer landscape is changing. Here, we give you a flavour of the tried-and-tested methodology we use to help brands select the right retail partner.

Do you have a strategy for taking advantage of the Singles Day sales phenomenon?

On November 7, 2019

China’s Singles Day dwarfs the West’s Cyber Monday and Black Friday shopping days in terms of engagement and sales. And Singles Day - and the powers like Alibaba that drive it - very much have the West in their sights. So, what can Western eCommerce platforms and brands learn in order to take advantage of this incredible sales opportunity?

The Retailer Landscape is changing

On October 30, 2019

In the second of a three-part series of articles based on a presentation that two of our experts, Mert Bürian and Yannis Boukas, delivered at PRS IN VIVO event, we show you why a brand’s strategic relationships with retailers are more important than ever.

Don’t be scared – Halloween is a great sales opportunity

On October 24, 2019

Halloween is an exciting time for brands to engage with consumers. In this article, our Amazon expert, Jérôme de Guigné, explores how the world’s biggest international marketplace can be the ideal place for brands to turn an event like Halloween into a sales phenomenon.

The evolution of the consumer journey

On October 21, 2019

In the first of a three-part series of blogs based on a presentation that our experts delivered at PRS IN VIVO event, we explore how the consumer journey has evolved - and will continue to evolve.

Mobile content is critical to online brand and sales success

On October 16, 2019

In the third and final part of the blog series based on our CEO Luigi Matrone’s keynote to the Alcon Gaze eCommerce conference, we demonstrate the critical importance of quality mobile content to brand and sales success.

Big brands in attendance as our experts reveal new retail landscape insights at PRS IN VIVO business breakfast

On October 14, 2019

In this article, we give a quick summary of the retail landscape insights Mert Bürian and Yannis Boukas presented at the PRS IN VIVO business breakfast in Geneva.

It takes great content to create a great Shopper Experience

On October 9, 2019

In the second part of the blog series based on our CEO Luigi Matrone’s keynote to the Alcon Gaze, we explore why Great Content is critical for creating a great Shopping Experience.

How VR and AR are shaping the future of eCommerce

On October 2, 2019

In this article, we take a deep dive into how VR and AR can shape the future of eCommerce - and ask if your business is ready for them.

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