Keeping you informed with all the latest news and insights from the world of digital commerce.
There is a critical requirement for good product images to support all content that converts. Images fall into two recognised formats, basic and advanced. […]
Livestreaming is not exactly new, but lockdowns and the surge of online shopping has rekindled brands’ awareness of the power offered by live and entertaining […]
Ad World is the largest online advertising event in the world, delivering key topics, speeches, workshops and a live Q&A session. It covers all aspects […]
In 2020, Amazon Prime Day was delayed until October due to the pandemic, yet it still resulted in record breaking sales of $10.4 billion. Prime Day 2021 […]
It is critical for brands to fully understand the impact of strategic digital content decisions and what effect they will have on awareness, sales, consumer experiences […]
Shoppertainment originated in China and it has now started to have an impact across Europe. As the name suggests, it’s a new and entertaining way for brands […]
2020 will undoubtedly go down in history as the year that witnessed a worldwide pandemic, the year that saw unprecedented changes to consumer trends on a […]
One of the leading specialists in digital commerce, we at eBusiness Institute are starting the next stage of our journey of innovation and growth […]
Despite being launched into the turmoil of an ongoing global pandemic, we can still expect Alibaba’s Singles Day 2020 to be phenomenal, as the world’s
Will Black Friday 2020 be as lucrative an opportunity for brands and retailers as it has been in previous years? This holiday shopping season will be unlike
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