iPhone X is set to transform eCommerce

On September 20, 2018

At its Keynote last week, Apple unveiled the iPhone XS Max, iPhone XS and iPhone XR. Apple’s latest handsets, with their bigger screens and faster processors are set to make eContent more important than ever, especially given the increasing numbers of consumers across the globe, choosing mobile for the eCommerce transactions over laptop/desktop or tablets.

eBusiness Institute is Not Doing Business as Usual

On September 17, 2018

Luigi Matrone CEO & Founder of the eBusiness Institute will be one of the panelists in the OxfordSM forum “Business Not as Usual: Reset what you do about growth, now” taking place in The Conservatorium Amsterdam on September 27th at 1pm CET.

Mobile Hero Images eBusiness Institute Implementation Experience at GS1 Event

On September 11, 2018

eBusiness Institute will be at the GS1 Summit in Dublin this week – meet us at the Mobile Ready Hero Images Implementation Experience session on Thurday 13th at 13.30pm (GMT+1). We will be co-presenting on Mobile Hero Images together with Coca-Cola, Tesco and SimpleUsability about our efforts to find a solution for tall, thin packs.

Amazon’s 4 Retail Digital Media innovations of summer 2018

On September 5, 2018

Although in the first quarter of 2018, Amazon disclosed its ad revenue already generated more than $2 billion, which is close to the expected $2,35 billions for the whole year (1), the launch of 4 new Retail Digital Media innovations in such short time might lead to surpassing expectations.For brands this only means one thing: Retail Digital Media innovations and trends are evolving at an extremely rapid pace, and brands need to make sure they stay tuned.

Best-in-Class eContent is essential to improve shopper experience

On July 30, 2018

In the offline world, everything about a product is tangible, the consumer can touch, smell and hear the product, and read information on the shelf before making a purchase decision. In the online world, these are all virtual world barriers that brands should overcome.

Indoor Location Systems, Cisco buys JULY Systems

On July 26, 2018

Cisco, the international networking giant based in California’s tech valley, announced in June that it would acquire July Systems. The acquisition will be completed by the first fiscal quarter of 2019.

A new ad format: Retargeted Sponsored product ads outside Amazon.com

On July 25, 2018

Amazon is testing their newest ad format: Retargeted Sponsored product ads outside Amazon.com. For brands this could be the most powerful RDM tool yet.

Get ready for the Google Voice Assistant Revolution and Duplex AI

On July 20, 2018

During the Google I/O conference in May 2018, Google Duplex AI (Artificial Intelligence) was announced as an extension to the Google Voice Assistant. Its main feature; a more human-like tone of voice.

Mexico AT&T Launches Network focusing on Internet of Things IOT

On July 19, 2018

The Internet of Things is an Internet connection of everyday devices. Any device which can be controlled from a remote location is considered an IoT Device.

How will Augmented Reality improve customer experience?

On July 19, 2018

Apple has recently announced ARKit2.0 (Augmented Reality Kit 2.0) an advanced platform for developing Augmented Reality (AR) experiences.

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