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News About Digital Transformation

Digital Native Brands expand their bricks-and-mortar presence

  • On October 23, 2018
Digital Native Brands (DNB) are moving into physical stores in ever-increasing numbers. In a report by JLL,  DNBs have plans to open 850 bricks-and-mortar stores in the US over the next five years with New York being the most popular location for eRetailers to open both pop-up (41.3%) and permanent (59.5%) stores.
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The Evolving Role of Brand Management and its Future

  • On October 23, 2018
There have been ongoing and more recent debates about the role of the Brand Manager being dead. The fact is this job title has been institutionalised by FMCG companies. It still is in many places the official title, while in reality the role and the world around it has changed.
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Debunking the Myths of Product eContent Marketing Part 1

  • On October 1, 2018
It’s been a beautiful day in Amsterdam where I have just finished speaking in front of senior CPG leaders, ranting and raving about how to evolve traditional businesses once and for all. My gin & tonic in hand, I’m talking to a small group of participants who ask me: “The problem in our company is that the digital team has carved out a space for themselves and they are not integrated with the rest of the organisation”.
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eRetailer Segmentation – A Strategic & Targeted Approach

  • On September 28, 2018
With Global Retail eCommerce sales expected to reach a whopping $4.5 trillion by 2021*, the battle of online sales pitching is becoming more challenging and fiercely competitive. It is a strategic minefield littered with pitfalls which can drive down your brand's credibility overnight.
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Overcome the threat within: integrate marketing and sales

  • On September 24, 2018
The eBusiness Institute is fast emerging as a leading authority on how companies should adapt to remain or re-gain competitiveness in a rapidly changing world. eBusiness Institute’s CEO, Luigi Matrone, will be on a panel with global giants Amazon and PepsiCo at the OxfordSM ‘Business NOT as usual’ event in Amsterdam on 27 September 2018, to share his expertise on how businesses can succeed in an era of complex and rapid change.
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iPhone Xs is set to transform eCommerce

  • On September 20, 2018
At its Keynote last week, Apple unveiled the iPhone XS Max, iPhone XS and iPhone XR. Apple’s latest handsets, with their bigger screens and faster processors are set to make eContent more important than ever, especially given the increasing numbers of consumers across the globe, choosing mobile for the eCommerce transactions over laptop/desktop or tablets.
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eBusiness Institute is Not Doing Business as Usual

  • On September 17, 2018
Luigi Matrone CEO & Founder of the eBusiness Institute will be one of the panelists in the OxfordSM forum “Business Not as Usual: Reset what you do about growth, now” taking place in The Conservatorium Amsterdam on September 27th at 1pm CET.
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Mobile Hero Images eBusiness Institute Implementation Experience at GS1 Event

  • On September 11, 2018
eBusiness Institute will be at the GS1 Summit in Dublin this week – meet us at the Mobile Ready Hero Images Implementation Experience session on Thurday 13th at 13.30pm (GMT+1). We will be co-presenting on Mobile Hero Images together with Coca-Cola, Tesco and SimpleUsability about our efforts to find a solution for tall, thin packs.
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