Retail strategy expert Luigi Matrone – CEO & Founder of eBusiness Institute – explains why CPG companies should embrace online Marketplaces and use them as a stepping stone towards DtC.
About Luigi Matrone
After seven years between Rome, Milan and Geneva as P&G Global Marketing Manager for brands of the likes of Duracell and Oral-B, Luigi leaves the corporate World to pursue his passion for technology and innovation by creating the Aurantiaco Holding SA in 2013, with the purpose of investing in innovative and high potential ideas that leverage new technologies and deeply understand how businesses and consumers are changing such as E-Business Institute (EBI), Smarterchains and Decrypto.
Today, Luigi’s interests and expertise lie on Digital Transformation, Industry 4.0 technologies, Blockchain, Cryptocurrencies, Education 3.0 and Innovative Nutrition.
Entries by Luigi Matrone
In an article first published by Forbes Agency Council, our CEO & Founder Luigi Matrone asks if the popularity of eCommerce will continue after the COVID-19 lockdown has passed – and looks to an historic precedent for answers.
Our CEO & Founder Luigi Matrone offers brands and retailers a look at what successful shopping experiences will look like in the ‘New Normal’.
Product eContent drives consumer engagement and sales. But is your organisation set up to create high performing Product eContent assets across markets on a consistent basis?
Our CEO & Founder Luigi Matrone explains why Retail Search is as important as Google when it comes to consumers researching products to buy online.
Our CEO & Founder Luigi Matrone sees a fantastic opportunity for Pharmaceutical Companies that own OTC (Over the Counter) and Consumer Healthcare products to enjoy great success through Online Retailing. But they’ll have to act fast.
Do you rely on physical stores or salons as primary or key distribution channels? Our CEO & Founder Luigi Matrone explores how digital activations could play a key role in helping such businesses generate demand and kick-start sales again when the COVID-19 crisis comes to an end.
There is no doubting that COVID-19 is a crisis. But read our CEO & Founder Luigi Matrone’s article to find out why he is adamant that the global quarantine is also a remarkable Digital Commerce opportunity that brands have to grasp.
In this year’s first edition of our CEO newsletter, Luigi Matrone reveals the technology trends that he believes will most disrupt the way that brands interact with consumers in the 2020s.
Our CEO & Founder Luigi Matrone is a contributor to the prestigious Forbes Agency Council, where experts share best practices with the Forbes business community. In an article he wrote for Forbes that we’ve reproduced here, Luigi describes the five-step process we use at eBusiness Institute to create stellar Product eContent.