The West may be embracing eCommerce in a big way – especially in light of the COVID-19 pandemic – but Chinese online shopping culture is on a whole new level.
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Entries by eBusiness Institute Team
Retail Digital Media will give Pharma brands the opportunity to reach customers at the point in their journeys when they are most likely to buy.
AR is no longer just a potentially exciting new technology – some of the world’s most successful online retailers are now leveraging it to reduce returns and enhance shopping experiences.
As the rise in the popularity of eCommerce continues unabated, we recommend strategies that brands and retailers should be using to capitalise on this trend and ensure future success.
YouTube shoppable ads offer brands a new way to influence online shoppers – we show how brands can leverage this powerful channel to drive conversions.
We’re pleased to be able to share a summary of the presentation our CEO & Founder Luigi Matrone delivered to the P&G Alumni Network on the five Megatrends now shaping business and society.
It’s vital that marketers get a firm grasp of Big Data & AI if they are to deliver successful strategies and activations in the post-pandemic ‘new world’.
Mert Bürian, Senior Marketing & eCommerce Consultant at eBusiness Institute, recently delivered a free webinar on ‘H.O.W can you become a Modern Marketer?’ as a taster for our popular ‘Modern Marketer’ capability building program – here’s a summary of this successful session.
Our CEO & Founder Luigi Matrone delivered a ‘Lunch and Learn’ for Reckitt Benckiser on why eCommerce-driven Omnichannel experiences are the future of retail.
Western brands will need to invest heavily in their Product eContent if they are to compete on the new WhatsApp Pay social commerce platform.