Amazon Prime Day 2021. Deal or bust?

Prime Day 2021 – Featured Image

In 2020, Amazon Prime Day was delayed until October due to the pandemic, yet it still resulted in record breaking sales of $10.4 billion. Prime Day 2021 […]

A connected commerce experience

A connected commerce experience Featured Image

It is critical for brands to fully understand the impact of strategic digital content decisions and what effect they will have on awareness, sales, consumer experiences […]

Singles Day 2020 – will it be the biggest ever?

Singles Day 2020 Featured Image

Despite being launched into the turmoil of an ongoing global pandemic, we can still expect Alibaba’s Singles Day 2020 to be phenomenal, as the world’s largest shopping bonanza aims to hit unprecedented heights. Singles Day 2020 is almost here – Image source: Alamy The history behind the event Singles Day was launched in China in […]