YouTube shoppable ads offer brands a new way to influence online shoppers – we show how brands can leverage this powerful channel to drive conversions.
About eBusiness Institute Team
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Entries by eBusiness Institute Team
We’re pleased to be able to share a summary of the presentation our CEO & Founder Luigi Matrone delivered to the P&G Alumni Network on the five Megatrends now shaping business and society.
It’s vital that marketers get a firm grasp of Big Data & AI if they are to deliver successful strategies and activations in the post-pandemic ‘new world’.
Mert Bürian, Senior Marketing & eCommerce Consultant at eBusiness Institute, recently delivered a free webinar on ‘H.O.W can you become a Modern Marketer?’ as a taster for our popular ‘Modern Marketer’ capability building program – here’s a summary of this successful session.
Our CEO & Founder Luigi Matrone delivered a ‘Lunch and Learn’ for Reckitt Benckiser on why eCommerce-driven Omnichannel experiences are the future of retail.
Western brands will need to invest heavily in their Product eContent if they are to compete on the new WhatsApp Pay social commerce platform.
Learn how your brand can use data to more accurately target customers, improve their experiences and ultimately increase sales.
Our ‘Modern Marketer’ webinar series gives marketing teams a data-empowered framework and approach that will allow them to thrive in a fast-changing world.
Brands have historically reaped the rewards of increasing marketing spend during economic downturns. Here, we reflect on why it’s a winning strategy.
Is it better for a Modern Marketer to master one or two channels? Or to be a generalist with a strategic approach, cross-discipline competence and a strong grasp of data that enables them to make better-informed decisions?