The size of the Amazon prize
Amazon is the biggest and most valuable eRetailer in the world, with 197 million monthly global users generating $118.57 billion sales around the globe each year.
It’s the world’s ‘go-to’ market for making purchases or researching items online, supplanting even Google as the place where consumers go to search for products.
Every online seller or vendor wants to get a piece of the Amazon action. ‘How big a piece?’ is a question that largely comes down to ambition and strategy.
Ambition is the easy part. Anyone can have ambition.
Strategy, however, represents a real and very different challenge – especially when you’re talking about succeeding in the most competitive marketplace on the planet.