Advanced Marketing Analytics
We’ve never had access to so much data and potential insight as we do today. In the digital world, every consumer action can be tracked, analysed, and used to make informed marketing decisions. But without the right tools, there are significant barriers to turning data into actionable insights.
Challenges to overcome
Challenges to overcome
Why invest in more advanced marketing analytics?
Make sense of unstructured data
Products and experiences can be improved by the richness of voice of consumer data. This is only useful if it’s structured. Advanced AI tools are needed to turn the voice of consumer into actionable insights.
Create a single source of truth
Marketing and media agencies offer some reporting features for new campaigns. Often these aren’t integrated or linked to business outcomes, so it’s difficult to spot opportunities and make informed decisions.
Better data analysis ROI
Today we have plenty of potentially valuable data, but it’s managed manually, which is costly and inefficient to analyse. Therefore, it has limited value. Automation can improve the time to insight and the ROI.
Decisions driven by data
Today’s businesses require decision making to be fast and informed. When data falls behind or is impure due to manual error, it cannot be trusted. Real-time dashboards enable accurate, timely decision making.
Make sense of unstructured data
Products and experiences can be improved by the richness of voice of consumer data. This is only useful if it’s structured. Advanced AI tools are needed to turn the voice of consumer into actionable insights.
Create a single source of truth
Marketing and media agencies offer some reporting features for new campaigns. Often these aren’t integrated or linked to business outcomes, so it’s difficult to spot opportunities and make informed decisions.
Better data analysis ROI
Today we have plenty of potentially valuable data, but it’s managed manually, which is costly and inefficient to analyse. Therefore, it has limited value. Automation can improve the time to insight and the ROI.
Combat retailer pressure
Today’s businesses require decision making to be fast and informed. When data falls behind or is impure due to manual error, it cannot be trusted. Real-time dashboards enable accurate, timely decision making.
How we can help
By combining the expertise of our Consulting practice with Lingaro’s leadership in data analytics, we are now positioned to help clients upgrade their marketing analytics.
Analysing all consumer feedback
Our AI-powered voice of consumer solutions merge all feedback irrespective of channel. Comments are captured, classified and reported daily.
Automated data analysis
Our automated data platforms consolidate all relevant data, both internally and across channels. Costs are reduced and manual errors eradicated.
Analytics improve time to insight
Turn data into actionable insights with near real-time reporting on revenue, brand performance, campaigns, subscriptions, products and by channel.
Optimise portfolio management
It is near impossible to grasp portfolio performance if data exists in many silos. Our customised solution uncovers insights that drive business.
Analysing all consumer feedback
Our AI-powered voice of consumer solutions merge all feedback irrespective of channel. Comments are captured, automatically classified and reported daily.
Automated data analysis
Our automated data platforms consolidate all relevant data, both internally and across channels. Costs are reduced and manual errors eradicated.
Analytics improve time to insight
Turn data into actionable insights with near real-time reporting on revenue, brand performance, campaigns, subscriptions, products and by channel.
Optimise portfolio management
It is near impossible to grasp portfolio performance if data exists in many silos. Our customised solution uncovers insights that drive business.
We fully understand the value of data-driven decision making and wanted to improve the availability of trusted information to help get the important decisions right. The eBusiness Institute team developed a marketing dashboard that gave us exactly what we needed. It provided the actionable insights required to make faster and better informed decisions both now and in the future.
How do I start?
Book a meeting
Our solution can be customised for any brand. To understand how we can help you improve the way you transform data into actionable insights, book a meeting with one of our experts by clicking the button below.
Schedule a session to find out more