Advanced Marketing Analytics

We’ve never had access to so much data and potential insight as we do today. In the digital world, every consumer action can be tracked, analysed, and used to make informed marketing decisions. But without the right tools, there are significant barriers to turning data into actionable insights.

Challenges to overcome

With at least 2.5 quintillion data bytes produced every day1, marketers could be overwhelmed by the sheer volume, with the resultant lack of effective, actionable insights. Data sources often live in silos, aren’t structured usefully, and require time and resource-consuming manual intervention. But imagine if marketing data was available on demand and integrated with business outcomes.
Advanced Marketing Analytics - Audience data challenges
Advanced Marketing Analytics - Audience data challenges

Challenges to overcome

With at least 2.5 quintillion data bytes produced every day1, marketers could be overwhelmed by the sheer volume, with the resultant lack of effective, actionable insights. Data sources often live in silos, aren’t structured usefully, and require time and resource-consuming manual intervention. But imagine if marketing data was available on demand and integrated with business outcomes.

Why invest in more advanced marketing analytics?

Make sense of unstructured data

Products and experiences can be improved by the richness of voice of consumer data. This is only useful if it’s structured. Advanced AI tools are needed to turn the voice of consumer into actionable insights.

Advanced Marketing Analytics - Make sense of unstructured data
Advanced Marketing Analytics - Create a single source of truth

Create a single source of truth

Marketing and media agencies offer some reporting features for new campaigns. Often these aren’t integrated or linked to business outcomes, so it’s difficult to spot opportunities and make informed decisions.

Better data analysis ROI

Today we have plenty of potentially valuable data, but it’s managed manually, which is costly and inefficient to analyse. Therefore, it has limited value. Automation can improve the time to insight and the ROI.

AMA - Better data analysis ROI
AMA - Decisions driven by data

Decisions driven by data

Today’s businesses require decision making to be fast and informed. When data falls behind or is impure due to manual error, it cannot be trusted. Real-time dashboards enable accurate, timely decision making.

Make sense of unstructured data

Products and experiences can be improved by the richness of voice of consumer data. This is only useful if it’s structured. Advanced AI tools are needed to turn the voice of consumer into actionable insights.

Advanced Marketing Analytics - Make sense of unstructured data
Advanced Marketing Analytics - Create a single source of truth

Create a single source of truth

Marketing and media agencies offer some reporting features for new campaigns. Often these aren’t integrated or linked to business outcomes, so it’s difficult to spot opportunities and make informed decisions.

Better data analysis ROI

Today we have plenty of potentially valuable data, but it’s managed manually, which is costly and inefficient to analyse. Therefore, it has limited value. Automation can improve the time to insight and the ROI.

AMA - Better data analysis ROI
AMA - Decisions driven by data

Combat retailer pressure

Today’s businesses require decision making to be fast and informed. When data falls behind or is impure due to manual error, it cannot be trusted. Real-time dashboards enable accurate, timely decision making.

How we can help

By combining the expertise of our Consulting practice with Lingaro’s leadership in data analytics, we are now positioned to help clients upgrade their marketing analytics.

Analysing all consumer feedback

Our AI-powered voice of consumer solutions merge all feedback irrespective of channel. Comments are captured, classified and reported daily.

AMA - Analysing all consumer feedback
AMA - Automated data analysis

Automated data analysis

Our automated data platforms consolidate all relevant data, both internally and across channels. Costs are reduced and manual errors eradicated.

Analytics improve time to insight

Turn data into actionable insights with near real-time reporting on revenue, brand performance, campaigns, subscriptions, products and by channel.

AMA - Improve time to insight
AMA - Optimise porfolio management

Optimise portfolio management

It is near impossible to grasp portfolio performance if data exists in many silos. Our customised solution uncovers insights that drive business.

AMA - Analysing all consumer feedback

Analysing all consumer feedback

Our AI-powered voice of consumer solutions merge all feedback irrespective of channel. Comments are captured, automatically classified and reported daily.

AMA - Automated data analysis

Automated data analysis

Our automated data platforms consolidate all relevant data, both internally and across channels. Costs are reduced and manual errors eradicated.

AMA - Improve time to insight

Analytics improve time to insight

Turn data into actionable insights with near real-time reporting on revenue, brand performance, campaigns, subscriptions, products and by channel.

AMA - Optimise porfolio management

Optimise portfolio management

It is near impossible to grasp portfolio performance if data exists in many silos. Our customised solution uncovers insights that drive business.

We fully understand the value of data-driven decision making and wanted to improve the availability of trusted information to help get the important decisions right. The eBusiness Institute team developed a marketing dashboard that gave us exactly what we needed. It provided the actionable insights required to make faster and better informed decisions both now and in the future.

– Marketing Director, Leading FMCG company
Advanced Marketing Analytics - Book a meeting

How do I start?

Book a meeting

Our solution can be customised for any brand. To understand how we can help you improve the way you transform data into actionable insights, book a meeting with one of our experts by clicking the button below.

Schedule a session to find out more