Table of content
- Reason #1: China is big, way bigger than you think… unless you are Chinese
- Reason #2: Think in ecosystems as the lonely wolf will soon die
- Reason #3: Get your data together…right now!
- Reason #4: Today’s kids & teenagers will operate in a completely different media ecosystem
- Reason #5: The technology roller-coaster: don’t get hooked too soon and get beyond the hype